Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be hard-pressed to get them to say theyre the new generation of media, attracting audiences for the purpose of selling advertising. Were a core technology company, says Nikesh Arora, Googles chief business officer, whose team netted $10 billion in U.S. ad sales for the search giant last year. I dont know [if were a media company], and to be honest, Im not that interested in the answer, says a slightly annoyed David Fischer, Facebooks vice president of advertising, who sold $1.8 billion. Microsoft is first a technology company, says Keith Lorizio, the head of sales for the software giants Advertising unit. The exceptions? Yahoo and, on the East Coast, AOLboth once seen as tech leaders, but now laggards, trying to remake themselves as media companies. I embrace it, Ross Levinsohn, who joined Yahoo last November to run its Americas operations, says about the media label. The media business is the most exciting business in the world. But you wont find any tech platform worth a few billion or more that admires Yahoo, AOL, or, for that matter, anybody else in the media business. Advertisers and other publishers have pointed out for years now that assembling audiences, and... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-11 00:00:00 UTC ]
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Oneworld has paid six figures for a YA trilogy by US actor and screenwriter Jason Segel and his writing partner Kirsten Miller. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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The shopkeeper dubbed "rude and offensive" is selling his business in North Yorkshire. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Princeton University Press has sold simplified Chinese rights to historian Jonathan Israel's forthcoming title The Expanding Blaze for six figures. Continue reading at The Bookseller
[ The Bookseller | 2017-07-18 00:00:00 UTC ]
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The beleaguered FTSE 100 firm strengthens balance sheet by selling a 22% stake to Bertelsmann in deal valuing the publishing giant at $3.55bn Pearson has sold a 22% stake in Penguin Random House, the world’s biggest publisher, with titles ranging from Fifty Shades of Grey, Jamie Oliver and The... Continue reading at The Guardian
[ The Guardian | 2017-07-11 00:00:00 UTC ]
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Shares in the publishing firm rise after it says the sale will raise about $1bn (£776m). Continue reading at BBC News
[ BBC News | 2017-07-11 00:00:00 UTC ]
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Pearson has agreed to sell 22% of its stake in Penguin Random House (PRH) to co-shareholder Bertelsmann, valuing the publisher at $3.55bn (£2.76bn). The deal means Bertelsmann will increase its control over the publisher, owning a 75% stake, while Pearson will own the remaining 25%. The deal is... Continue reading at The Bookseller
[ The Bookseller | 2017-07-11 00:00:00 UTC ]
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Veteran Hollywood executive Jonathan Dolgen, who formerly headed Paramount Pictures, has sold his home in Malibu for $18 million. The buyer was Chris Columbus, director of such films as “Home Alone,” “Mrs. Doubtfire” and “Harry Potter and the Sorcerer’s Stone.” The English traditional-style home... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-07 00:00:00 UTC ]
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Lina Bengtsdotter's crime novel Annabelle is a hit with rights buyers. The book also has its own song by the author's sister and pop singer, Petra Brohäll. The post Rights Update: Swedish Crime Writer’s Debut Book Sells to 10 Territories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-05 00:00:00 UTC ]
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W H Smith is selling seven exclusive short stories from writers including Jeffrey Archer, James Patterson and Jodi Picoult to celebrate its 225th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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Scholastic UK has bought two books from Australian writer Matilda Woods and has sold her debut to 10 territories. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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Rightwing commentator Milo Yiannopoulos has claimed to have sold 65,000 copies of his self-published memoir, Dangerous. The former Breitbart editor made the boast on social media while appearing to complain about the lack of mainstream media review coverage for the title. He posted on his... Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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'Global vision, local service' is how Bookwire has pushed deep into its Latin American expansion after success in Germany and Spain. The post Bookwire’s Spanish Markets Footprint: Selling More Ebooks ‘In the Jet Stream’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-22 00:00:00 UTC ]
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A lawsuit filed by three major textbook publishers charges Follett with copyright and trademark infringement, as well as trademark counterfeiting, for knowingly selling counterfeit textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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“Fake news” is old news — people have been showering contempt on journalists long before the last presidential election. Nonfiction books like “All the President’s Men” might honor the profession. But in the public imagination — as well as novels, movies and TV shows — reporters are usually... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-17 00:00:00 UTC ]
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Scottish independent Freight Books has revealed that it is "exploring the opportunity" to sell off the company. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Scarborough-based indie Valley Press is to publish a seven-book series by "acclaimed" Chinese authors in an attempt to help "raise the profile of translated books in the UK". Continue reading at The Bookseller
[ The Bookseller | 2017-05-24 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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Matt Haig’s new novel How to Stop Time (Canongate) has so far been licensed for release in 21 countries. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Former President Barack Obama might be getting all the attention for that reported $65 million book deal, but former President Bill Clinton is soon coming out with an unusual book: He's writing a novel with prolific thriller writer James Patterson. Continue reading at Stuff
[ Stuff | 2017-05-09 00:00:00 UTC ]
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Pearson said it has plans to further reduce costs by $300 million, and it is also reviewing its strategic options for the K-12 courseware business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
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