Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be hard-pressed to get them to say theyre the new generation of media, attracting audiences for the purpose of selling advertising. Were a core technology company, says Nikesh Arora, Googles chief business officer, whose team netted $10 billion in U.S. ad sales for the search giant last year. I dont know [if were a media company], and to be honest, Im not that interested in the answer, says a slightly annoyed David Fischer, Facebooks vice president of advertising, who sold $1.8 billion. Microsoft is first a technology company, says Keith Lorizio, the head of sales for the software giants Advertising unit. The exceptions? Yahoo and, on the East Coast, AOLboth once seen as tech leaders, but now laggards, trying to remake themselves as media companies. I embrace it, Ross Levinsohn, who joined Yahoo last November to run its Americas operations, says about the media label. The media business is the most exciting business in the world. But you wont find any tech platform worth a few billion or more that admires Yahoo, AOL, or, for that matter, anybody else in the media business. Advertisers and other publishers have pointed out for years now that assembling audiences, and... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-11 00:00:00 UTC ]
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I'm a big fan of some Surface hardware. Microsoft's own laptops and tablets are often well-made and very elegant. Quite frankly, if you want a Windows 10 PC, the Surface Laptop is a great pick. The Surface Pro is a solid choice too, although it can be difficult to use in a lap -- a non-starter... Continue reading at Betanews
[ Betanews | 2018-06-26 00:00:00 UTC ]
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The Mainstreet Trading Company is celebrating its 10th birthday by selecting 10 books to represent its history. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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The Book People will begin selling a refugee tale by 10-year-old Frasier Cox next month, after the school boy won its bedtime story competition, with proceeds going to Save the Children. Continue reading at The Bookseller
[ The Bookseller | 2018-05-11 00:00:00 UTC ]
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Despite the allegations of harassment against Junot Díaz, most booksellers have opted to continuing selling his books, while acknowledging they are troubled by the growing number of authors who have been accused of sexual misconduct. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
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'Magnolia Table,' cookbook by the star of HGTV mega-hit 'Fixer Upper,' sold more than 169,000 copies in its first week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-02 00:00:00 UTC ]
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Former FBI director James Comey's debut book, 'A Higher Loyalty,' has sold more than 600,000 copies since its publication last week, Flatiron Books president Bob Miller and publisher Amy Einhorn have reported. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-24 00:00:00 UTC ]
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In a tightening market for fiction and especially for debut authors looking for that big break, editors can be choosier–and many are more dependent than ever on literary agents to find their next debuts. The post With Fewer Debut Novels Selling, What Do Editors Want To Tell Authors? appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-19 00:00:00 UTC ]
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Ahead of her appearance at London Book Fair, Latvian children's publisher Alīse Nigale says that foreign rights sales have boosted her business. And 'What we discovered was that selling rights is all about the connections.' The post Riga’s Alīse Nigale on Selling Rights Into Asia: ‘English Is... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
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As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
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A new rights deal between Shandong Fine Arts Publishing House and Nepal Modern Publishing House was celebrated with a special signing ceremony at the 2018 Bologna Book Fair. The post Shandong Fine Arts Publishing House Sells Nepalese Rights to Art Book Series appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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Scottish author Claire McFall’s Ferryman trilogy has sold in 14 territories since the film rights were bought by Legendary Entertainment in January, says Ben Illis, founder of the Ben Illis Agency. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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This year American agents will be carrying bags filled with literary debuts as well as works by bestselling authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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The British Book Awards shortlist for the 2018 Books of the Year include top-selling titles and reader favorites across seven categories. Sales, literary merit, and publishing strategy will determine the final winners. The post Rewarding Top-Selling Titles: 42 Titles on the ‘Nibbies’ Books of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-22 00:00:00 UTC ]
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Pushkin Children’s Books has sold the North American rights to The Beast Player series by Japanese author Nahoko Uehashi, translated by Cathy Hirano, in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
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Porter Square Books owners Dina Mardell and David Sandberg are selling half their stake in their Cambridge, Mass., bookstore to their senior staff members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-14 00:00:00 UTC ]
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The debut short story collection by ‘Cat Person’ author Kristen Roupenian has been snapped up in 23 territories. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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