Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be hard-pressed to get them to say theyre the new generation of media, attracting audiences for the purpose of selling advertising. Were a core technology company, says Nikesh Arora, Googles chief business officer, whose team netted $10 billion in U.S. ad sales for the search giant last year. I dont know [if were a media company], and to be honest, Im not that interested in the answer, says a slightly annoyed David Fischer, Facebooks vice president of advertising, who sold $1.8 billion. Microsoft is first a technology company, says Keith Lorizio, the head of sales for the software giants Advertising unit. The exceptions? Yahoo and, on the East Coast, AOLboth once seen as tech leaders, but now laggards, trying to remake themselves as media companies. I embrace it, Ross Levinsohn, who joined Yahoo last November to run its Americas operations, says about the media label. The media business is the most exciting business in the world. But you wont find any tech platform worth a few billion or more that admires Yahoo, AOL, or, for that matter, anybody else in the media business. Advertisers and other publishers have pointed out for years now that assembling audiences, and... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-11 00:00:00 UTC ]
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Dan Jenkins, the sportswriting great and best-selling author in a career that went from Ben Hogan to Tiger Woods and the manual typewriter to Twitter, has died. He was 89. Texas Christian University athletic director Jeremiah Donati confirmed Jenkins died Thursday in his hometown of Fort Worth.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-09 00:00:00 UTC ]
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PW's London Briefcase highlights top titles that publishers will be touting at this year's London Book Fair, set for March 12-14 at Olympia London. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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With Fever Pitch, About a Boy, and High Fidelity, Nick Hornby created a niche penning romantic comedies from the male perspective and launching the crush-worthy careers of Hugh Grant, Colin Firth, and John Cusack on both sides of the pond. Then he went on to prove that he can deftly embody a... Continue reading at Slate
[ Slate | 2019-02-23 00:00:00 UTC ]
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Beacon Press has announced plans to release a new work by Robin DiAngelo, whose 2018 book 'White Fragility' has become the fastest-selling book in the house's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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The Facebook CEO is trying to clear up some misperceptions about the social network’s business model as data regulation looms on the horizon. Facebook CEO Mark Zuckerberg published an op-ed in the Wall Street Journal late Thursday to explain his company’s business model and address some... Continue reading at Fast Company
[ Fast Company | 2019-01-25 00:00:00 UTC ]
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Swedish publishing conglomerate Bonnier has sold US children’s publisher Little Bee Books to its founding executive management. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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In the year of nonfiction, ‘Becoming’ was one of 10 nonfiction books among 2018’s 20 bestselling titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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Airline food is often the subject of stand-up comedy bits, but that hasn’t stopped United Airlines from publishing a cookbook inspired by dishes served in the carrier’s high-end, business-class section, Polaris. Polaris is the exclusive section at the front of the plane where fliers get comfy... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-28 00:00:00 UTC ]
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Meredith has finalized its sale of Fortune magazine to Thai businessman Chatchaval Jiaravanon, the magazine publisher announced today. The brand was purchased for $150 million cash by Fortune Media Group Holdings Limited, wholly owned by Jiaravanon after he was announced as the intended new... Continue reading at AdWeek
[ AdWeek | 2018-12-21 00:00:00 UTC ]
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An “extraordinary” debut novel, The Parisian, from 27-year-old London-born writer Isabella Hammad is making waves with 11 international territories sold. Continue reading at The Bookseller
[ The Bookseller | 2018-12-19 00:00:00 UTC ]
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In a blog post and a few tweets, solo game developer Eric Barone laid out plans for 2019 that will expand his hit indie game Stardew Valley and extend to a new title. Now that he has regained the right to self-publish the top-down farming RPG on most... Continue reading at Engadget
[ Engadget | 2018-12-15 00:00:00 UTC ]
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Tribune Publishing Co. has terminated negotiations to sell itself to fellow newspaper company McClatchy Co., a person familiar with the matter said Thursday. The decision, reached by the Tribune Publishing board Thursday, followed several months of negotiations with McClatchy. The source said... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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After entering the fiction market in 2005 with the launch of its Pyr science fiction imprint, Prometheus has sold that imprint and another one to return to its original focus: nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-12 00:00:00 UTC ]
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Media and publishing giant Meredith Corp. says it is selling its Fortune brand for $150 million in cash Continue reading at ABC News
[ ABC News | 2018-11-10 00:00:00 UTC ]
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Meredith Corp. agreed to sell Fortune magazine and its related businesses for $150 million, furthering the company’s efforts to shed the news-focused brands it acquired in buying Time Inc. The buyer... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-09 00:00:00 UTC ]
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Over the last five years, the North American graphic novel market has welcomed a wave of new readers. At NYCC 2018, a group of comics professionals focused on identifying some of the consumer and cultural trends driving this growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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Ferrari fever burns on. Four months after a 1962 Ferrari 250 GTO sold for $48 million at an RM Sotheby’s auction in Monterey — the highest price ever paid for a car at auction — a race car from the Ferrari history books may set a new Southern California high-water mark. On Dec. 8, a rare 1956... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-19 00:00:00 UTC ]
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Independent booksellers have expressed concerns that Waterstones is selling Super Thursday titles ahead of their publication date. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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