Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in 2011, appear to be everywhere. But visit the biggest of these companies and ask them to define themselves, and youll be hard-pressed to get them to say theyre the new generation of media, attracting audiences for the purpose of selling advertising. Were a core technology company, says Nikesh Arora, Googles chief business officer, whose team netted $10 billion in U.S. ad sales for the search giant last year. I dont know [if were a media company], and to be honest, Im not that interested in the answer, says a slightly annoyed David Fischer, Facebooks vice president of advertising, who sold $1.8 billion. Microsoft is first a technology company, says Keith Lorizio, the head of sales for the software giants Advertising unit. The exceptions? Yahoo and, on the East Coast, AOLboth once seen as tech leaders, but now laggards, trying to remake themselves as media companies. I embrace it, Ross Levinsohn, who joined Yahoo last November to run its Americas operations, says about the media label. The media business is the most exciting business in the world. But you wont find any tech platform worth a few billion or more that admires Yahoo, AOL, or, for that matter, anybody else in the media business. Advertisers and other publishers have pointed out for years now that assembling audiences, and... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-11 00:00:00 UTC ]
News tagged with:
#big thing
Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell ads
#apple news
This year American agents will be carrying bags filled with literary debuts as well as works by bestselling authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestselling authors
Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#meredith corp
#bought time
#entertainment weekly
#homes gardens
#family circle
#including time
Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bought time
#sports illustrated
#meredith corp
The British Book Awards shortlist for the 2018 Books of the Year include top-selling titles and reader favorites across seven categories. Sales, literary merit, and publishing strategy will determine the final winners. The post Rewarding Top-Selling Titles: 42 Titles on the ‘Nibbies’ Books of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year shortlist
#literary merit
#publishing strategy
#final winners
Pushkin Children’s Books has sold the North American rights to The Beast Player series by Japanese author Nahoko Uehashi, translated by Cathy Hirano, in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#six-figure sum
#pushkin children
#six-figure deal
Porter Square Books owners Dina Mardell and David Sandberg are selling half their stake in their Cambridge, Mass., bookstore to their senior staff members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-14 00:00:00 UTC ]
More news stories like this |
The debut short story collection by ‘Cat Person’ author Kristen Roupenian has been snapped up in 23 territories. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cat person
#debut sells
The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#officially closed
Internet-famous inspirational verse is selling big, thanks to Rupi Kaur and others like her. But is other poetry seeing a bump too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rupi kaur
For advice on selling rights into the Chinese market, we speak with Andrew Nurnberg Associates' Jackie Huang of Beijing, who will address the Taipei International Book Exhibition's Frankfurter Buchmesse professional program next week. The post Selling Rights Into China: Interview with Literary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling rights
#chinese market
Later this year, you'll be able to buy ebooks and audiobooks straight from Walmart's website. The big box retailer has teamed up with Japanese e-commerce titan Rakuten to launch a business that can take on Amazon's Kindle offerings. Walmart will give... Continue reading at Engadget
[ Engadget | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell ebooks
#buy ebooks
While hardly a shock that Google Play has started selling audiobooks, it's a moment to look at aspects of the format's sales-building prominence: the other way of 'reading.' The post Google Play Store Now Selling Audiobooks and Boosting Content on Voice-Activated Devices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling audiobooks
#google play
With the extraordinary interest for Michael Wolff's tell-all about the Trump White House catching Holt by surprise, the publisher was able to ship enough copies to accounts to meet at least some of the demand for the book last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael wolff
The most talked about book of the new year sold 28,567 print copies in first two days on sale, according to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
More news stories like this |
Pre-holiday sales are bread-and-butter for retailers and publishers, and December 2017 was no exception for the religion categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
More news stories like this |
Waterstones sold out of Michael Wolff's controversial exposé of Donald Trump's presidency Fire and Fury (Little, Brown) over the weekend following the media storm that prompted its early release. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael wolff
#media storm
UK booksellers are scrambling for stock of Michael Wolff’s sensational Fire and Fury exposé of Donald Trump’s presidency, with the title already out of stock at major retailers in the US. Continue reading at The Bookseller
[ The Bookseller | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk booksellers
#michael wolff
#major retailers
The debut book from Kristen Roupenian, whose New Yorker short story “Cat Person” went viral far beyond the scope of most short fiction when it was published earlier this month, has been sold to British publisher Jonathan Cape, the Guardian reports. Roupenian's short story collection, “You Know... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kristen roupenian
#cat person
#debut book
#short fiction
#published earlier
#guardian reports
What do The Handmaid’s Tale, 1984, Rupi Kaur’s stories of survival, and The Subtle Art of Not Giving a F*ck have in common? They are all some of 2017’s best-selling books, according to Barnes & Noble. The bookseller has just released its top-selling fiction and nonfiction titles, and the... Continue reading at Fast Company
[ Fast Company | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#best-selling books
#rupi kaur
#subtle art
#nonfiction titles