brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the so-called walled gardens are notorious for not providing. On the flip side, "open" environments—like a publisher's website—give marketers more data, but they don't have on-par targeting tools. At Dmexco, Adweek talked with Benoit Cacheux, global head of digital and innovation at Zenith Optimedia Group, about how brands are managing data and why they should be cautious about giving companies too much control. "At the moment, a lot of our clients are running things almost in silos, so they're doing a lot of things inside the Facebook environment versus more open environments where there's less information available, but you're relying on other sources of data to be able to understand your consumer," he said. "It's trying to stitch those elements together, which is difficult." Continue reading at 'AdWeek'
[ AdWeek | 2016-09-15 00:00:00 UTC ]
News tagged with:
#flip side
#global head
#giving companies
The first dedicated Google eBooks e-reader is finally headed to market. On July 17, the $139.99 iriver Story HD, will land on the shelves of Target stores nationwide, becoming the first e-reader to allow users to browse, buy and download Google eBooks directly over Wi-Fi. Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dedicated e-reader
#ebooks platform
By Tim Conneally, Betanews The first e-reader to be integrated with Google eBooks is from iriver and will be exclusive to Target in the US. Continue reading at Betanews
[ Betanews | 2011-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim conneally
#google ebooks
In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#search results
On the heels of Google's two social media announcementsits +1 buttons and more recent Google+the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |
Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bonnier announced
#sean holzman
A French publishing company has filed suit against Google, alleging anti-competitive practices and claiming 295 million (US$420 million) in damages. Continue reading at PC World
[ PC World | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#filed suit
#$420 million
Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global head
#news products
#richard gingras
#online publisher
Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#join google
#richard gingras
#global head
#news products
Written By: Philip Jones Publication Date: Mon, 20/06/2011 - 09:43 The British Library has signed a deal with Google, which will see one of the largest collections of books and pamphlets in the world made available and searchable online for the first time. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#british library
#largest collections
Written By: Lisa Campbell Publication Date: Fri, 17/06/2011 - 08:11 A call for the industry to lobby the government to ring-fence students' bursary spend on textbooks has received support from the trade. In a speech given at the BA a.g.m. held in London last Thursday (9th June), Iain... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#iain finlayson
#bookseller association
#independent retailers
Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at PC World
[ PC World | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#affiliate program
#web publishers
#promote titles
Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek
[ AdWeek | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#googles head
#display advertising
#neal mohan
#ad networks
#ad servers
Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadnt been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek
[ AdWeek | 2011-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#venture capital
#weather channel
#hearst television
#neal mohan
#display advertising
#people connect
Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD
[ AllThingsD | 2011-06-10 00:00:00 UTC ]
More news stories like this |
Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big ideas
#global brands
Written By: Graeme Neill Publication Date: Thu, 02/06/2011 - 13:02 Google, American publishers and the US Authors Guild have been given until next month to revise a book-scanning agreement for out of print titles and orphan works. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#authors guild
#print titles
#orphan works
Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#meredith corp
#andy sareyan
#consumer brands
Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World
[ PC World | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book service
PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
More news stories like this |
Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google partners
#words festival
#20th year