Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching a video pins strategy in June, making them another avenue for video distribution and discovery. And with a new multi-image ad unit on the way, there are more and more opportunities for publishers to turn pinners into shoppers. The post Why now is the time for brands to go all-in on Pinterest appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-02 00:00:00 UTC ]
News tagged with: #pinterest appeared #web traffic #social sites #video distribution

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Devon indie to open in time for Christmas

Nigel Jones, formerly of Ottakar's and the Totnes Bookshop, and his wife Claire Jones, a former W H Smith children's buyer, are to open their own independent bookshop in Totnes, two weeks before Christmas.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-30 12:29:44 UTC ]
More news stories like this | News stories tagged with: #totnes bookshop #bookshop #w h smith


Thanksgiving is a time to grieve, read and remember. Two new books capture the mood.

Two recently published and appealingly idiosyncratic memoirs reflect this week’s autumnal spirit. Continue reading at The Washington Post

[ The Washington Post | 2020-11-25 14:00:00 UTC ]
More news stories like this | News stories tagged with: #recently published


The Joy of Diverse Stories: One Book at a Time

Eileen Robinson and Move Books are inspiring middle graders to find joy in reading through diverse characters and exciting stories. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse stories #move books #diverse characters


Ezra Klein Leaves Vox for The New York Times

Lauren Williams, the website’s editor in chief, is also leaving. The departures come against a backdrop of change in the digital media business. Continue reading at The New York Times

[ The New York Times | 2020-11-20 21:04:29 UTC ]
More news stories like this | News stories tagged with: #digital media


Marcus Rashford's book club couldn't come at a better time – children's reading is at a 15-year low

Research shows action is needed to get more kids reading for pleasure – especially those from disadvantaged and minority backgrounds. Continue reading at The Conversation

[ The Conversation | 2020-11-20 16:53:51 UTC ]
More news stories like this | News stories tagged with: #marcus rashford #book club


Now Is the Time to Finally Close the Digital Divide

The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital divide #libraries


New York Times reports News Corp bid for S&S

Rupert Murdoch's media giant News Corp has made a bid for Simon & Schuster, according to a report in the New York Times. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 08:28:03 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #simon schuster #news corp


Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Chronicle Books acquires three game brands from Wild and Wolf

Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 00:22:57 UTC ]
More news stories like this | News stories tagged with: #game brands #chronicle books


Pandemic drives ebook and audiobook sales by UK publishers to all-time high

Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian

[ The Guardian | 2020-11-14 07:00:02 UTC ]
More news stories like this | News stories tagged with: #audiobook sales #uk publishers #all-time high #british publishers #audiobook boom #high cost #global sales #printed books #high streets #schools closed #coronavirus lockdown #digital books #printed book #audiobook


Chronicle Buys Game Brands from Wild + Wolf

Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #chronicle books #game brands


For Libraries, a Time of Caution and Optimism

As Covid-19 cases surge, librarians are putting safety first and finding a path forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #path forward


Alison Rich Takes Reins on PRH's Author Brand Development

Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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Children's books eight times as likely to feature animal main characters than BAME people

According to UK study, just 5% of children’s books have black, Asian or minority ethnic protagonists – a small improvement from 1% in 2017Two years after the stark revelation that only 1% of British children’s books featured a main character who was black, Asian or minority ethnic, the... Continue reading at The Guardian

[ The Guardian | 2020-11-11 00:01:23 UTC ]
More news stories like this | News stories tagged with: #british children #books featured #main character


Biden time

Like many of you, last week was spent with interrupted sleep, a constant eye on US news channels and fingers crossed. This weekend brought with it the news that, subject to legal challenge, Joe Biden will become the 46th President of the United States. Putting the politics briefly to one side,... Continue reading at The Bookseller

[ The Bookseller | 2020-11-09 05:21:20 UTC ]
More news stories like this | News stories tagged with: #news channels #fingers crossed #legal challenge #joe biden #historic moment #global pandemic #important moment


The Gift of Time

Writers stuck at home during the pandemic can either binge more Netflix or get down to work Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-06 05:00:00 UTC ]
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How the Literary World Reinvented the Book Festival in Real Time

As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
More news stories like this | News stories tagged with: #real time #central question #lissette mendez #literary hub #book festival #literary world


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


What Do We Owe Our Comunity in a Time of Crisis?

In her first novel published in 14 years, author Julia Alvarez explores grief, isolation, and sisterhood. Afterlife follows Antonia, a writer and retiring English professor, who has just lost her husband Sam. As she reimagines what her life will be without her husband, Antonia also struggles... Continue reading at Electric Literature

[ Electric Literature | 2020-11-02 12:00:33 UTC ]
More news stories like this | News stories tagged with: #electric literature #first novel


A Revolutionary Brand's Second Coming: Spotlight on Patricia Bragg

A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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