Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching a video pins strategy in June, making them another avenue for video distribution and discovery. And with a new multi-image ad unit on the way, there are more and more opportunities for publishers to turn pinners into shoppers. The post Why now is the time for brands to go all-in on Pinterest appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-02 00:00:00 UTC ]
News tagged with: #pinterest appeared #web traffic #social sites #video distribution

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The Challenge of Writing Humor in Dark Times

Writing duo Whitney Phillips and Ryan M. Milner negotiate how funny writing should be in an unfunny time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #dark times #funny writing


A library staffer has been fired for burning Trump and Ann Coulter books in his free time.

Cameron Williams, a former staffer at Chattanooga Public Library and a local Black Lives Matter activist, has been fired from his library job three months after being accused of “improperly” burning books written by Donald Trump and Ann Coulter. In December, as the Chattanooga Times Free Press... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-17 17:26:28 UTC ]
More news stories like this | News stories tagged with: #free time #books written


‘Remarkable Adaptability’: Children’s Publishing in the Time of Covid

With 2021 well underway, Publishers Weekly spoke with the heads of several children’s publishing divisions to see how the industry weathered the storm of last year, and to discuss what comes next in the midst of persistent uncertainty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst


Time to detox

One issue that causes the most stress for many employees, including those in the publishing industry, is the dread of simply arriving at work. Far too many people know they will face a negative atmosphere the moment they walk (or rather Zoom) into their workspace. The job we are employed to do... Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 15:02:23 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Joan Didion’s ‘Let Me Tell You What I Mean’ shows a writer ahead of her time

Didion’s writing has often revealed what was previously hidden, parsed what was unconscious. Continue reading at The Washington Post

[ The Washington Post | 2021-02-09 13:00:00 UTC ]
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A Memoir About Queer Identity, Told One Gay Bar at a Time

In his new memoir, “Gay Bar,” Jeremy Atherton Lin documents his personal history and the history of queer identity by exploring gay bars around the world. Continue reading at The New York Times

[ The New York Times | 2021-02-09 10:00:09 UTC ]
More news stories like this | News stories tagged with: #personal history #queer identity #memoir


Read the American short stories George Saunders thinks will stand the test of time.

There’s so much contemporary fiction released every day, it’s hard to keep track—and it’s hard to know which works will still be remembered in a year and which will slip into obscurity. Luckily, we have George Saunders to guide us. In an interview with Los Angeles Review of Books, Saunders was... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-05 16:37:34 UTC ]
More news stories like this | News stories tagged with: #george saunders #short stories


The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Sceptre bags 'sharp, timely, political story' from Banerjee

Sceptre has acquires What’s in a Name? by Sheela Banerjee, the story of 20th-century immigration to the UK told through names and what they say about belonging and heritage.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 16:52:59 UTC ]
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Why Climate Coverage Is Good Business at The Financial Times

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. "We think about value in two ways," head of digital editorial development Renee Kaplan... Continue reading at AdWeek

[ AdWeek | 2021-01-28 05:35:00 UTC ]
More news stories like this | News stories tagged with: #climate coverage #good business #drive subscriptions #publisher announced


Stressful Times Prompt Sales for Spirituality Titles

New and backlist titles offering esoteric insight, ancient wisdom, and empowering practices did well during a year of ‘profound uncertainty,’ publishers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #spirituality titles #ancient wisdom #backlist titles


Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be.  I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 12:24:33 UTC ]
More news stories like this | News stories tagged with: #jk rowling #albert camus #scott fitzgerald #george orwell


Review: A family travel memoir makes a timely pitch for personal risk

Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
More news stories like this | News stories tagged with: #memoir


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Brand safety is a social media issue - and it always will be

Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week

[ Media Week | 2021-01-21 11:38:36 UTC ]
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Robert Louis Stevenson’s ‘Kidnapped’ is not just an adventure tale, it’s a timely novel about politics and dissent

Stevenson’s classic 19th-century novel is study in loyalty against a backdrop of violence and unrest. Continue reading at The Washington Post

[ The Washington Post | 2021-01-20 16:00:00 UTC ]
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Get 'Network Automation Cookbook' ($27.99 value) FREE for a limited time

Network Automation Cookbook is designed to help system administrators, network engineers, and infrastructure automation engineers to centrally manage switches, routers, and other devices in their organization's network. This book will help you gain hands-on experience in automating enterprise... Continue reading at Betanews

[ Betanews | 2021-01-20 14:20:02 UTC ]
More news stories like this | News stories tagged with: #limited time #system administrators #latest version #practical recipes #ll learn #large number #cookbook


Scottish bookshops keep click and collect option as Sturgeon brands books 'essential'

Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 21:17:15 UTC ]
More news stories like this | News stories tagged with: #scottish bookshops #offer click #collect services #coronavirus restrictions