Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
News tagged with: #media brands #closely align #trade show

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Why This Media Startup is Betting On Print Newspapers

Most of America’s magazines are based in New York City, which houses media giants like Conde Nast and Time Inc. But it always struck Douglas McGray, a journalist who has contributed to the New York Times Magazine and the New Yorker, as a bi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print newspapers #conde nast


Google Hires P&G's Top North America Media Executive

Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age

[ Advertising Age | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #kantar media #key role #rising star


Keane and Doyle unite for major book events

Roy Keane and Roddy Doyle will promote Keane’s memoir The Second Half (Weidenfeld &... Continue reading at The Bookseller

[ The Bookseller | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #roy keane #roddy doyle


Upcoming Comics Events: 9/8–9/14

BD-Fil Festival of Comics in Lausanne, Switzerland; MariNaomi, Sakugawa, Kochalka, and Brown Signing in College Park, MD; SPXplosion 2014 Party in Baltimore, MD; Montreal Comiccon in Montreal, Quebec; Small Press Expo in North Bethesda, MD Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north bethesda


How Unilever Joined GQ to Put Axe and Dove Next to Target Menswear

Spending on shopper marketing has grown faster than anything but digital and social media for packaged-goods players the past decade. But traditional media companies rarely get a piece of the action, which usually involves temporary price reductions or other deals along with in-store advertising... Continue reading at Advertising Age

[ Advertising Age | 2014-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #rest assured


Upcoming Comics Events: 9/1–9/7

'Shoplifter' Launch Party in Toronto, ON; 'Irwin: A New York Story' Screening in New York, NY; Gary Panter Exhibition Opening Reception in New York, NY; Cincy Comicon in Covignton, KY; Helsinki Comics Festival in Helsinki, Finland; Baltimore Comic-Con in Baltimore, MD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch party


Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #digital landscape #changing rapidly


Religion Update 2014: Software Takes Center Stage in Multiplatform Plans

Software companies, once on the periphery of Christian book publishing, find themselves increasingly taking center stage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Indian journalists protest at publisher's social media demands

Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
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Why Mashable centers its video strategy on YouTube

Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube appeared #video strategy #digital publisher


Upcoming Comics Events: 8/25–8/31

Wayward Launch Party in Toronto, ON; Jack Kirby Birthday Celebration and Beer in Clifton Park, NY; Fan Expo Canada in Toronto, ON; Safari Festival in London, U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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Latest Conde Shakeup: Vanity Fair Publisher Takes Over Corporate Media Group

Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #named publisher #vanity fair #wear daily #statement thursday


Vanity Fair Publisher Moves to Condé Nast Media Group President

The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Penske Media Buys Fairchild Trade Titles, Including WWD

Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age

[ Advertising Age | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statement today #wear daily


B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


Upcoming Comics Events: 8/18–8/24

Bryan Lee O'Malley in Dublin, Ireland; Wizard World Chicago in Rosemont, IL; Star Wars Signing in Manhattan Beach, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bryan lee #manhattan beach


National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo gallery #huffington post


Great British Book Shop hosts Kidby BookBench event

Illustrator Paul Kidby will be giving away copies of a print showing his design for one of London... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
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Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #purdue university