Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
News tagged with: #media brands #closely align #trade show

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The Trend Toward Regionalized Print Centers Continues

For this former editor-turned-production manager, the reassuring drone from the pressroom and the vibration of my office walls were inextricably linked to the profession of newspaper publishing. When my employer idled the presses and tasked me to ove ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-13 00:00:00 UTC ]
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Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

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[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Upcoming Comics Events: 8/11-7/17

Jeff Lemire and Ray Fawkes in Toronto, ON; COMICA Festival Weekend in London, U.K.; Connecticut ComiCONN in Bridgeport, CT; Ed Piskor in Brooklyn, NY. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Conde Nast Puts Epicurious.com Under Bon Appetit Control

Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age

[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Upcoming Comics Events: 8/4–8/10

Bendis, Fraction, DeConnick Signing in Portland, OR; The Wrenchies Release Party in Portland, OR; Boston Comic Con in Boston, MA; Jim Woodring in Seattle, WA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
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Tribune Company Rebrands as Tribune Media

Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's shift from print publication to content, broadcast distribution and digital. ... Continue reading at AdWeek

[ AdWeek | 2014-08-04 00:00:00 UTC ]
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Media Monkeys Diary: TV writers, Eddie Mair, Gardeners Question Time

After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian

[ The Guardian | 2014-08-03 00:00:00 UTC ]
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The Catholic Book Trade: Brand Loyalty for Niche Publishing

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[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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3 Trends That Prove Social Media is Growing Up

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[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Ross Levinsohn Joins Scout Media as Executive Chairman

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[ AdWeek | 2014-08-01 00:00:00 UTC ]
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Roald Dahl book award put on hold

A children's book prize inspired by Matilda author Roald Dahl is put on hold for two years. Continue reading at BBC News

[ BBC News | 2014-08-01 00:00:00 UTC ]
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Informa Acquires Virgo Publishing

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[ Folio Magazine | 2014-07-30 00:00:00 UTC ]
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[ The Guardian | 2014-07-29 00:00:00 UTC ]
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[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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VenueBook's special event today: Seed funding

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[ Silicon Valley Business Journal | 2014-07-29 00:00:00 UTC ]
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Why One Event Is Doing Away With Exhibitors

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[ Folio Magazine | 2014-07-25 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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[ AdWeek | 2014-07-22 00:00:00 UTC ]
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