Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
News tagged with: #media brands #closely align #trade show

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Bestsellers, Social Media and Humor as a Path to God

As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #bestselling author #james martin #mass media


Personalised audio for SourceBooks' Put Me in the Story app

Sourcebooks' Put Me in the Story personalised-book series has launched a new 'universal... Continue reading at The Bookseller

[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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Guardian News & Media appoints David Pemsel as deputy chief executive

Ex-ITV marketing director promoted from position as Guardian publisher's chief commercial officerDavid Pemsel, chief commercial officer of Guardian publisher Guardian News & Media, has been promoted to deputy chief executive.Pemsel, the former ITV marketing director, will take over... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key role #michael bloom #previously worked #global strategy


HMRC asked to investigate Vice Media over 'unpaid internship' advert

Tax officials have been asked to investigate Vice Media, the multi-platform publishing group, over its apparent attempt to recruit an administrator on an unpaid work experience basis.A report on Graduate Fog, the website that offers careers advice to graduates, points to the headline on the job... Continue reading at The Guardian

[ The Guardian | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unpaid internships #joint initiative #hm revenue


Mike Tyson event cancelled after UK entry refusal

Former world heavyweight boxing champion Mike Tyson has been forced to cancel promotional... Continue reading at The Bookseller

[ The Bookseller | 2013-12-11 00:00:00 UTC ]
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Rupert Murdoch cards turn Twitter gems into festive greetings | Media Monkey

Fans of Rupert Murdoch's musings on Twitter can now share his thoughts with their friends this festive season. No, the Times isn't publishing a Christmas supplement compiling its owner's thoughts – New York artist Michelle Vaughan has produced letterpress cards featuring a selection of his... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #choice words #phone hacking #status quo


Doha’s Book Fair Strives to Put Qatar in a Positive Light

Doha's book fair may be overshadowed by Abu Dhabi and Sharjah, but it has ambitions to raise the cultural profile of Qatar in this fast developing region. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #positive light #book fair #abu dhabi


Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business... Continue reading at Fast Company

[ Fast Company | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #digital age


A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google glass


Where Branded Content Dollars Are Going

Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek

[ AdWeek | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine ads #tv advertising #direct mail #big question #magazine publishers #ad agencies


Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge problem


Obama's tech wizard hones his media weapons to help Miliband get to No 10

He was the scourge of Mitt Romney in the 2012 US election, now Obama's 'backroom Brit' is heading Labour's digital response team for its 2015 campaignIn his new book about the 2012 US presidential election campaign, the Time journalist Mark Halperin singles out the role played by a young Briton... Continue reading at The Guardian

[ The Guardian | 2013-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher quality #daily mail


Buczacki heads Garden Media Guild prizewinners

Professor Stefan Buczacki has been presented with the Lifetime Achievement Award at the Garden... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly competitive #land grab #maker studios #licence fee


The Downside of Digital Media’s Scale Fetish

In the world of online publishing, traffic means little in and of itself. That fact is often overlooked by some in the digital media world. The post The Downside of Digital Media’s Scale Fetish appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing


Cumberbatch, Gaiman and Cave in star-studded Canongate event

Gillian Anderson, Benedict Cumberbatch, Nick Cave, Neil Gaiman and Thandie Newton will be among... Continue reading at The Bookseller

[ The Bookseller | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedict cumberbatch #nick cave #neil gaiman #gillian anderson


Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet users #mail online #allowing users


Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York

[ Crains New York | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill cos #bloomberg lp #digital business #digital revenues #advertising sales


The More Social Media and Cable Change the News, the More Things Stay the Same

The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exact replica #anniversary year #recent trip