Why fashion and beauty brands are setting their sights on Austin

Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-04 00:00:00 UTC ]
News tagged with: #beauty brands #conde nast

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Acorn Intelligence’s 5 top tips for winning with sponsored brands

Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top tips


Fairfax summer basketball tournament set for June 24-29

Fairfax has finalized the 16-team field for its summer basketball tournament that will take place June 24-29 at Fairfax High. Next season’s likely top two teams, Sierra Canyon and Mater Dei, lead the 16-team field. Also participating are Rolling Hills Prep, Orange Lutheran, Dorsey, La Canada,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax high #mater dei


The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishers appeared #brand licensing


PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #brand director


Dozens of cybercriminal groups used Facebook to set up shop

Facebook Inc. housed dozens of cybercriminal groups that set up shop on the platform as online marketplaces to sell a variety of illegal services, such as stolen credit card information, account theft and spamming tools, a team of researchers found. Cisco Systems Inc.’s Talos security unit... Continue reading at Advertising Age

[ Advertising Age | 2019-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cisco systems #investing heavily


Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editor #online editor #all-time record


The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products #flat fee


5 Guiding Principles for Doing Branded Content Right

We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent sources


Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury business


Leaver and Smith set up new venture, buy Carlton Books

Publishers Mark Smith and Marcus Leaver have set up a new publishing group and acquired Carlton Books. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smith set #marcus leaver


Now celebrity magazine set to close print edition

The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News

[ BBC News | 2019-04-01 00:00:00 UTC ]
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‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-01 00:00:00 UTC ]
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Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters


Manchester becomes Spider-Man film set

Starring Jared Leto and Matt Smith, Morbius - based on a comic book - is set for release next summer. Continue reading at BBC News

[ BBC News | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matt smith


Book tribute to Anthony Bourdain set for publication in May

A book celebrating the life and career of Anthony Bourdain, the author, chef and television personality who died last June, will be published by Harper Collins imprint Ecco this spring, People magazine reported Monday. "Anthony Bourdain Remembered," which collects tributes and photographs... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book celebrating #anthony bourdain


Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand

The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #beast mode #news publisher #revenue streams #loyal audience


Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate

The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay festival


Astrology app set to shake up ‘mystical services sector’

Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #entity created #star chart #sun sign


Astrology app set to shake up ‘mystical services sector’

Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #entity created #star chart #sun sign


Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution

Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video briefing