Facebook says it wants to continue sending traffic to publishers, citing how news stories perform well in the News Feed. Facebook said it would start showing more links to news stories in particular to mobile users. And it would begin resurfacing articles in News Feeds that have attracted comments. It will also show related articles to stories, giving still more News Feed real estate to publishers.The post Why Facebook Is Wooing Publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2013-12-03 00:00:00 UTC ]
News tagged with:
#news stories
#mobile users
#news feeds
Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday
[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#travel brands
#facebook messenger
#messenger app
#humble beginnings
#customer service
#german publisher
#news updates
News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news ukrsquo
#publishing directly
Another 13 U.K. publishers are signed up to start using Facebook’s Instant Articles, including The Daily Telegraph, The Mirror, The Daily Mail and The Economist, Sky News, sports site 90min.com and The Sun. The BBC and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#sky news
Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#starting today
#smaller percentage
#editorial content
#mobile web
#android apps
#android users
#daily basis
Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising policies
#generate revenue
Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask. In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
More news stories like this |
?As soon as Jeff Bezos heard about Facebook Instant Articles, he wanted to participate. “We saw [Bezos] in Sun Valley,” Dan Rose, the VP of partnerships at Facebook, said in a recent panel at the Paley Int ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent panel
Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ios users
#western europe
Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |
Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
More news stories like this |
Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#menlo park
#movie trailers
#latest addition
#flagship brand
#mark zuckerberg
While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
More news stories like this |
When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#playing field
#publisher clients
Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this |
Facebook is moving into YouTube’s turf, and that could be good for video publishers. Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#youtube rival
#video section
#mobile app
Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers step
#traditional publishers
#taking steps
#media companies
#ad targeting
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#mobile appeared
#biggest mistake
#distribution channel
#existing content
Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business initiative
Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#al jazeera
#media brand
#news junkies
With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday
[ Digiday | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video appeared
#lad bible
#branded content
#warner bros