Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers at the same time. “When advertisers rely on Facebook’s data and let it tell you where your ad budget will be, that is not a good place to be,” said David Gaines, chief planning officer for agency Maxus’ American operations. The post Why Facebook embraced the ad network model appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
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The site is polling users about how they perceive it but declining to publish the results. Answer these survey questions and let us know your thoughtsIs Facebook having an existential crisis? The company has been asking users a stream of questions that indicate some wear and tear in the... Continue reading at The Guardian
[ The Guardian | 2017-09-26 00:00:00 UTC ]
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Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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John Blake Books is publishing Chloe Ayling, a 20-year-old model from South London who made headlines this summer after she was allegedly lured to Italy for a fake photoshoot, then drugged and kidnapped. Continue reading at The Bookseller
[ The Bookseller | 2017-09-21 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Publishers have to scramble to keep up on Facebook, while the platform sends very little revenue in return. The post Facebook gives, but continues to take more from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-20 00:00:00 UTC ]
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Over three days in Miami Beach, top publishing executives weighed in on Facebook video, user experience challenges and platform publishing. The post ‘Facebook is the engine’: Overheard at Digiday Moguls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-20 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Facebook introduced two updates to its Facebook Live API (application-programming interface) aimed at enabling publishers and developers to create professional-quality live video. The two updates being introduced Wednesday are automated encoder configuration and frame-accurate start times.... Continue reading at AdWeek
[ AdWeek | 2017-09-13 00:00:00 UTC ]
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Facebook's self-hosted Instant Articles have been dropped from Facebook Messenger. The faster-loading, mobile-optimized versions of articles will still be available in the main Facebook app, just not in the company's messaging tool. While Facebook launched Instant Articles promising much,... Continue reading at Betanews
[ Betanews | 2017-09-12 00:00:00 UTC ]
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A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying... Continue reading at AdWeek
[ AdWeek | 2017-09-12 00:00:00 UTC ]
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It was only a few minutes after my imaginary Trump supporter “Todd White” began exploring Facebook that he learned filmmaker Michael Moore was staging a coup d’etat against president-elect Donald Trump. Todd also learned that Trump won the popular vote. And that there were people paid to protest... Continue reading at PC World
[ PC World | 2017-09-07 00:00:00 UTC ]
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Facebook is said to be offering hundreds of millions of dollars to music publishers and record labels to avoid having to take down user-generated videos that feature copyrighted music. Bloomberg cites "people familiar with the matter" as saying Facebook's payments will allow for the legal use of... Continue reading at Betanews
[ Betanews | 2017-09-06 00:00:00 UTC ]
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Facebook is offering major record labels and music publishers hundreds of millions of dollars so the users of its social network can legally include songs in videos they upload, according to people familiar with the matter.The posting and viewing of video on Facebook has exploded in recent... Continue reading at Advertising Age
[ Advertising Age | 2017-09-06 00:00:00 UTC ]
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Barack Obama published a Facebook post calling the White house out on its decision to rescind the Deferred Actions for Childhood Arrivals (DACA) Act. “To target these young people is wrong–because they have done nothing wrong,” Obama writes. “It is self-defeating–because they want to start new... Continue reading at Fast Company
[ Fast Company | 2017-09-05 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-01 00:00:00 UTC ]
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Facebook Watch is barely out of the gate, and publishers are already talking to advertisers about distributing branded shows on the platform. The post Coming soon to Facebook Watch: sponsored shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-31 00:00:00 UTC ]
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