Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Cable used to be the only game in town for wide entertainment. Sure, if you wanted to subscribe to a game like EverQuest or World of Warcraft, you could (and well, guess the rest of us were never seeing you again). But for variety, cable is what you had—and it wasn’t cheap. So when... Continue reading at PC World
[ PC World | 2023-10-04 14:10:27 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Xbox Game Pass’s streaming powers are remarkable, but so far they’ve been limited to titles that have been released on Xbox consoles. Game Pass includes a ton of PC games (and plenty that are available on both), but in order to play them, you have to download the files locally and play... Continue reading at PC World
[ PC World | 2023-09-18 14:49:58 UTC ]
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The Booker winning author talks about how his most recent work was inspired by Hilary Mantel, and the way the books world has changed since his debut was published more than 40 years agoToo many people have been dying lately,” Julian Barnes reflects over the phone from his home in north London.... Continue reading at The Guardian
[ The Guardian | 2023-09-16 08:00:25 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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For 20 years, the San Francisco–based publisher has mentored designers and editors through a paid fellowship program outside the internship model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Globally, the publishing industry is contending with diminishing revenues. With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year’s number, traditional publishers are looking to shore up... Continue reading at Digiday
[ Digiday | 2023-09-14 15:29:34 UTC ]
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While the international book publishing trade holds sway at Frankfurt, academic programming will make a strong showing in October. The post Buchmesse’s 75th Year: ‘Frankfurt Academic’ Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 21:37:52 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The moves come after the court held a second hearing on a bid to block the law from taking effect on August 28, and with the law's September 1 effective date bearing down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 04:00:00 UTC ]
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In the 1950s, a group of women known as the Folly Cove Designers made prints that still capture the imagination today. A simple Yankee swap in 1938 between neighbors in the quaint neighborhood of Folly Cove, in Gloucester, Massachusetts—design lessons in exchange for music instruction—became... Continue reading at Fast Company
[ Fast Company | 2023-08-29 04:00:00 UTC ]
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A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget
[ Engadget | 2023-08-28 17:00:30 UTC ]
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This year’s gatherings provide opportunities for booksellers to rub shoulders with authors and strategize about challenges facing the book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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In-person bookstore author events have returned as the pandemic has eased, but publishers have still scaled back tours and are requiring longer lead times for booking, resulting in a different kind of thinking about bookstore programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Cultural historian Colin Dickey recommends 10 books with their fingers on the paranoid pulse of American politics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Jacqueline Wilson is latest writer to wade into debate over changing dated and offensive languageThe publishing industry has been mired in debate in recent years about editing older books to remove content that could be deemed offensive.Even the prime minister became involved in February after... Continue reading at The Guardian
[ The Guardian | 2023-08-14 13:30:39 UTC ]
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Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age
[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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