Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy... Continue reading at 'AdWeek'
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian
[ The Guardian | 2023-07-28 05:07:54 UTC ]
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Bindery, cofounded by Matt Kaye and Meg Harvey, wants to harness the bookselling power of TikTok and other social media platforms by putting influencers at the helms of their own "micro-imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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PW talks with the editors of Coming to Faith Through Dawkins: 12 Essays on the Pathway from New Atheism to Christianity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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The prize-winning poet and novelist on writing and book binding, his wariness of new technology and why literature is the ultimate immersive experienceJO Morgan has published book-length poems on subjects as diverse as the 10th-century battle of Maldon and a future Martian returning to his... Continue reading at The Guardian
[ The Guardian | 2023-07-22 17:00:17 UTC ]
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An April report by the UK-based publishing site, The Bookseller, showed that more than half of the debut authors they surveyed said the experience of publishing a book adversely affected their mental health. Further reporting from The Guardian reveals that (some) publishers have quickly... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 19:03:31 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation
[ The Conversation | 2023-07-10 20:08:39 UTC ]
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A look at the destruction of Pride displays, cancelation of Drag storytimes, and other June LGBTQ+ events in U.S. libraries in 2023. Continue reading at Book Riot
[ Book Riot | 2023-07-10 10:36:00 UTC ]
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Yu and Me Books opened in December 2021 on Mulberry Street in Manhattan’s Chinatown, and was named for owner Lucy Yu’s mother. It was the first Asian-American woman-owned bookstore on the island. Following a July 4, 2023, fire in a neighboring residential unit, the store has lost most of its... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-07 15:59:28 UTC ]
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NASCAR's Chicago street race during the holiday weekend shut down many businesses along the route, including Exile in Bookville, which sustained thousands of dollars in losses. Some of that loss was alleviated by a spike in online orders by customers wanting to support the store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-05 04:00:00 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Oh dear. Earlier this month, Publishers Weekly reported on romance readers’ increased appetite for books with “cinnamon rolls” and “golden retrievers” as their leading men—categories that are exactly what they sound like: “sweet, supportive, and kind” (CR) and possessed of “a warm, floppy energy... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-22 14:24:03 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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While many authors and critics condemned Elizabeth Gilbert's choice to pull her forthcoming novel 'The Snow Forest' from Riverhead's publishing schedule, two contrary statements from PEN America and the Authors Guild show there is no consensus over the controversy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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This year’s conference features an especially strong lineup of programs responding to the ongoing nationwide surge in book bans and legislative challenges to the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Princeton University Press and Editorial Planeta have started a new publishing partnership, simultaneously publishing select titles in English and Spanish. The first title, a history of Puerto Rico by historian Jorrell Meléndez-Badillo, publishes next April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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AMC Entertainment’s streaming service is migrating its users to Vudu. The companies announced today that Vudu is “the official new streaming platform for consumers of AMC Theatres on Demand.”AMC launched its on-demand streaming service in 2019, and its popularity surged during pandemic-era... Continue reading at Engadget
[ Engadget | 2023-06-01 14:00:33 UTC ]
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