Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The lag didn't used to matter as much, since marketers usually committed to buy... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-11 14:05:37 UTC ]

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Nielsen to Release Monthly Snapshot of Total TV Time

Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek

[ AdWeek | 2021-06-17 21:56:31 UTC ]
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Cookieless tech test gives Procter & Gamble hope—and TV networks worries

Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age

[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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The Thursday Murder Club makes a killing at the top

Richard Osman's The Thursday Murder Club (Viking) has booked a slot at the top of the UK Official Top 50 chart through Nielsen BookScan's TCM, selling 44,096 copies in its first three days on sale in paperback. Continue reading at The Bookseller

[ The Bookseller | 2021-05-18 10:35:07 UTC ]
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The challenge facing Sally Buzbee at the Washington Post

Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
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Maryland lottery and gaming chief to retire after presiding over span with record lottery and casino revenues

Deputy Director James R. Nielsen will then become acting director while Republican Gov. Larry Hogan’s appointments office searches for Gordon Medenica’s successor. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-04-15 21:12:04 UTC ]
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Nielsen, networks clash on stats showing fewer viewers

It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News

[ ABC News | 2021-04-13 20:52:43 UTC ]
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Consumers are ready to resume pre-COVID behavior, study reveals

A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age

[ Advertising Age | 2021-04-07 18:36:09 UTC ]
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In London, Nielsen Announces Its 2021 Bestseller Awards

UK book sales tracked by the Nielsen Bestseller Awards in 2020 produced eight new platinum-sellers, bringing the total since 2000 to 149. The post In London, Nielsen Announces Its 2021 Bestseller Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-18 00:44:43 UTC ]
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The UK/Ireland World Book Day Emphasizes Family Reading

While Nielsen says reading declined 'slightly' in the pandemic year, the UK's World Book Day emphasis is on family reading with youngsters. The post The UK/Ireland World Book Day Emphasizes Family Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 13:37:38 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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How this year’s lousy Super Bowl ratings measure up to past games

Nielsen put out a list of the Super Bowl’s TV audience going back to 1967. You were not alone in not watching Super Bowl LV last Sunday. The uneven matchup, in which the Tampa Bay Buccaneers trounced the Kansas City Chiefs, was among the least-watched Super Bowls in recent memory, even as more... Continue reading at Fast Company

[ Fast Company | 2021-02-09 13:39:34 UTC ]
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Rival GameStop movies being rushed into production

Netflix has announced a film centered on the ongoing stock saga starring Noah Centineo after MGM acquired rights to a book proposal on the same subjectThe GameStop content race is on, even as the Reddit-fueled market rebellion against billionaire hedge funds continues to play out in real... Continue reading at The Guardian

[ The Guardian | 2021-02-01 19:04:34 UTC ]
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AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020

Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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Up, up and awry

Last week, Nielsen reported that based on estimated data the UK print book market grew 5.2% by volume in 2020, and rose 5.5% by value, to £1.76bn. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 03:09:12 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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Ozark and The Office Are Among 2020’s Most-Streamed Shows

U.S. viewers spent nearly 30.5 billion minutes streaming Netflix's original drama Ozark in 2020, making it the most-watched original series on a streaming service last year. But library titles like The Office and Grey's Anatomy still deliver the biggest streaming audiences by far, according to... Continue reading at AdWeek

[ AdWeek | 2021-01-12 20:15:00 UTC ]
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Mackesy's title tops the 2020 sales chart

Charlie Mackesy's The Boy, The Mole, The Fox and The Horse (Ebury) was the bestselling book of 2020 through Nielsen BookScan's UK Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2021-01-12 01:12:31 UTC ]
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