As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently moderated the IAB Annual Leadership Meeting in Phoenix. The central question he posed to the panel was whether publishers, agencies or brands would create the best ads in the future. We revisited that topic, along with several other hot issues like measuring viewability, in our conversation with Minnium: Adweek: We're seeing a growth of publishers creating their own in-house agencies. Minnium: It's absolutely a trend. The IAB sees digital advertising falling into three buckets going forward: concept ads, commerce ads and content ads. Concept ads are upper-funnel, awareness-driving and used to create new desire and demand. Television commercials are a perfect example, as are the more creative uses of the IAB Rising Stars. Commerce ads are the good-old-fashioned universal ad package, bottom-of-the-funnel ads that present a single offer and often live on the margins of the page. Content ads are the ones that are growing like crazy. Native advertising is the biggest form. Traditional brand agencies "own" concept ads. They know how to tell a story and how to build interactive advertising. New-world digital advertising companies, including a lot of technology companies, know how to do... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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As the name declares, Teacher Created Materials Publishing is all about producing quality books by teachers for teachers—and the company has been doing that for almost 40 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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The latest news coming out of Ixxus, publishing and media specialists, is its partnership with Inkling, which is aimed at delivering off-the-shelf integration of Inkling’s Habitat publishing platform with Alfresco’s content management system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
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Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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