Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-12-10 00:00:00 UTC ]

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News Corp finds someone to blame after pulling the plug on AAP (hint: it's not News Corp) | Weekly Beast

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Email Lists Are About Quality Over Quantity

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The publishing industry is probably even less diverse than you thought.

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