The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
PW takes a look back at some of the library stories that captivated the publishing world in 2018, and what they portend for 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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[caption id="attachment_137853" align="alignright" width="150"] Paul McArthur[/caption] That was fast. A day after announcing the hiring of GateHouse Media senior VP Paul McArthur as regional publisher overseeing four Montana-based news outlets, Lee Enterprises has reversed its decision,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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DK is reorganizing its North American leadership structure, according to a letter from Mary Marotta, senior v-p, to staff. Among the changes is the appointment of Carol Stokke as the head of the sales team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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E-textbook platform Bibliotech has raised $4.2m in its latest funding round and plans to double the size of its 15-strong software and sales team in London over the next two years. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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After Facebook head of news products Alex Hardiman announced last week that the social network is funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, the social platform revealed details today about the first batch of series. Neither... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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“Sex and the City” star Sarah Jessica Parker talks to The Bookseller about moving into the publishing world with her own imprint on behalf of Hogarth. Continue reading at The Bookseller
[ The Bookseller | 2018-05-25 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Summersdale’s sales and export director Nicky Douglas will be leaving the company on 29th March after more than 14 years in the role. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-14 00:00:00 UTC ]
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Touting again a 'mix of book publishing people and people from media companies and ancillary companies,' this year's PubTechConnect conference will focus on innovation in many forms. The post PubTechConnect in Its Second Year: Mixing Media Viewpoints on Innovation, Diversity appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
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Unbound is bringing its sales and distribution arms in-house and has strengthened its sales team with two new hires. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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HarperCollins’ group sales director Oliver Wright has left the company with immediate effect. In a short statement issued on Friday (9th February), a spokesperson for the publisher said Wright had departed to “pursue other opportunities”. The sales team will report to HarperCollins c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2018-02-10 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital–up... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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PW takes a look back at some of the library stories that captivated the publishing world in 2017, and what they portend for 2018 Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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