The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
Last year, all of literature’s big prizes went to small publishers. In a risk‑averse climate, edgy debuts and ‘tricky-to-sell’ foreign titles have found a home at the likes of Fitzcarraldo Editions and Sort Of Books – and the gamble has paid offA quiet revolution is afoot in British publishing.... Continue reading at The Guardian
[ The Guardian | 2023-07-16 08:00:02 UTC ]
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CES might get the biggest headlines, but for desktop fans, there’s no better trade show than Taeipei’s Computex. The show was put on hiatus for two years, and technically back but severely muted in 2022, so this year was the first return to its full prominence. In addition to coverage of... Continue reading at PC World
[ PC World | 2023-06-16 13:00:00 UTC ]
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According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot
[ Book Riot | 2023-03-07 17:36:00 UTC ]
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The well-connected publishing executive provides a top-down look at the industry—and more than a few harsh appraisals of notable peers—in a new memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2023 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
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The publisher and writer – who has died aged 84 – was a pioneering champion of female writers. Virago’s chair Lennie Goodings remembers her long-time colleague and friendMore than 40 years ago when Carmen and I were working late in the first Virago office on Wardour Street I asked her why she... Continue reading at The Guardian
[ The Guardian | 2022-10-18 15:06:43 UTC ]
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With its stellar track record of retail success—including more than 50 New York Times and Wall Street Journal bestsellers—Greenleaf has been a proven innovator within the hybrid publishing world for 25 years and counting. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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Hollywood can’t resist a literary adaptation. Frontlist, backlist—it’s all fodder for screenplays. The publishing world itself also feeds the insatiable page-to-screen pipeline: from 1930s and ’40s screwball satires about newspaper reporters (His Girl Friday, Meet John Doe, Mr. Deeds Goes to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:53:31 UTC ]
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In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-08-11 04:01:00 UTC ]
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How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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Books about books have always been super popular, but there are a lot of romance novels set in the publishing world in 2022. Continue reading at Book Riot
[ Book Riot | 2022-04-29 10:34:00 UTC ]
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Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new... Continue reading at AdWeek
[ AdWeek | 2022-01-13 15:27:57 UTC ]
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PW looks back at the library stories that captivated the publishing world this year—and what they portend for 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-10 05:00:00 UTC ]
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Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next... Continue reading at Digiday
[ Digiday | 2021-10-19 01:00:00 UTC ]
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I used the term ‘sensitivity readers’ for the first time the other day, and I immediately felt angry at myself. It’s a concept (or service) that I’ve been involved in for a few years now, and yet only recently have I learned of the now well-established title of the ‘sensitivity reader’ in the... Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 05:57:17 UTC ]
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The author was repeatedly told that no one wanted to read fun books with disabled heroes. Now she has won the £5,000 Waterstones children’s book prize for her debut, A Kind of SparkWhen Scottish author Elle McNicoll was first trying to enter the publishing world, she was repeatedly told that... Continue reading at The Guardian
[ The Guardian | 2021-07-01 05:01:05 UTC ]
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London Book Fair is online this year. On 30 June, the focus falls on making words travel, with a programme addressing writers, translators, and the ways that books can travel across borders. The British Council is partnering with English PEN and the Literary Translation Centre on three free... Continue reading at British Council global
[ British Council global | 2021-06-02 10:20:41 UTC ]
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