The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of a programmatic-only approach, which it says has been both more lucrative and scalable. But others aren't convinced that going all-in is the best route for most media companies, particularly those who assume that "programmatic" automatically means "efficient." The post Why Bauer Media ditched its sales team and went all programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-12-10 00:00:00 UTC ]
Literary agents are the gate keepers of the publishing world, but not all agents represent all genres of writing. This post shares how to find a literary agent appropriate for your writing project, including links to agents representing various genres. The post How to Find a Literary Agent:... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-04 18:25:07 UTC ]
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U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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The fake author who fooled the publishing world is brought back to life in a diverting tale that treads familiar ground“Sometimes, a lie’s more truth than the truth,” drawls author JT Leroy, speaking down a crackling telephone line. This straightforward dramatisation of Savannah Knoop’s 2008... Continue reading at The Guardian
[ The Guardian | 2019-08-18 07:00:10 UTC ]
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Hachette has announced seven people are leaving its HR department to be replaced by new appointments, mainly from outside the publishing world, in a major shake-up. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 14:50:21 UTC ]
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As publishers vie to persuade us to pack their titles for the holidays, we chart the evolution of the ’beach read’Summer reads, beach reads, holiday reads … at this time of year, the publishing world works itself into a sweat trying to force its novels into our carry-on luggage, or over the... Continue reading at The Guardian
[ The Guardian | 2019-07-14 07:00:23 UTC ]
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Condé Nast Pulls Investment From FarFetch [caption id="attachment_161701" align="alignright" width="150"] José Neves[/caption] Condé Nast pulled its nearly $300 million investment in the London-based luxury fashion retail marketplace FarFetch, following concerns about the management of the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-09 18:18:07 UTC ]
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TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
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After several years of conservative views toward licensing in the publishing world, the pendulum seems to be swinging back toward a more expansive outlook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Tim Greco has been hired and Holly Ruck and Malati Chavali have been named to new positions at Macmillan, where the sales team has been undergoing an overhaul of late. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
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Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
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Comedian Pete Holmes brings his serious/funny funny/serious take to the publishing world with 'Comedy Sex God' (Harper Wave, May), a book that is part autobiography, part philosophical inquiry, and part spiritual quest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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By a 348 to 278 margin, the European Parliament voted to approve a sweeping copyright reform bill celebrated by publishers and media companies, but which critics say could harm free expression online and fundamentally alter the way the internet works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-26 00:00:00 UTC ]
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The London Book Fair's public-facing festival, London Book and Screen Week, opens with its annual CAMEO Awards program for adaptations from the publishing world. The post London Book and Screen Week Names 2019 CAMEO Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-12 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Remember Madonna’s 'Sex,' the 1992 succès de scandale that shook the publishing world? Or the Miss Spider books, TV series, and app? Both, and more, are the brainchildren of Nicholas Callaway, founder and CEO of Callaway Arts & Entertainment, which turns 40 this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
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Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at Advertising Age
[ Advertising Age | 2019-02-02 00:00:00 UTC ]
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Amanda Ridout, former managing director of Head of Zeus and a prominent figure in the U.K. publishing world, has launched a new publishing house, Boldwood Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
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Bluemoose Books has revealed it will only publish female writers in 2020, with co-owner Kevin Duffy lamenting how “women over a certain age are overlooked in the publishing world”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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