Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times
[ The New York Times | 2012-06-21 00:00:00 UTC ]
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Germans, grab your reading glasses, for it's today that Google is announcing the arrival of Play Books -- complete with the ability to purchase native language texts -- in the land of the Kant and Goethe. Yes, those in Deutschland may now buy and read titles from Google Play Books on their... Continue reading at Engadget
[ Engadget | 2012-06-15 00:00:00 UTC ]
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A new novel by Stephen King, Joyland, is to be published by Titan Books imprint Hard Case Crime... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Hutchinson senior editor Sarah Norman has made her first acquisition since joining the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Rachael Ray's "The Book of Burgers" could just be this year's burger bible. Here, the Food Network star shares tips on planning a burger bash and what she'd serve at a White House cookout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
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Collins & Brown has acquired a series of titles in a partnership with craft magazine Mollie... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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For journalists, a freelancing career usually means a life of instability and, in the Internet age, can result in partnerships with less-than-reputable publishers and institutions. Just like the quality of freelance jobs, freelancers also vary in quality—but now content network Studio One is... Continue reading at AdWeek
[ AdWeek | 2012-05-07 00:00:00 UTC ]
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Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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Because of the strange distortions of copyright protection, there are twice as many newly published books available on Amazon from 1850 as there are from 1950 Continue reading at The Atlantic
[ The Atlantic | 2012-03-30 00:00:00 UTC ]
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The Justice Department's top antitrust official says she won't stand by quietly if companies make agreements with rivals on price, signaling a stern stance as the department conducts a high-profile probe into electronic-book publishing. Continue reading at AllThingsD
[ AllThingsD | 2012-03-26 00:00:00 UTC ]
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Apple along with five ebook publishers must address all the European Commission's antitrust concerns before any settlement can be reached warned the European... Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
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(Bloomberg) - News Corp.'s HarperCollins and four other publishers probed by European Union need to address regulatory concerns before they can settle the antitrust case, the European Union's competition commissioner said. Joaquin Almunia, the antitrust chief, told reporters Monday that a... Continue reading at Crains New York
[ Crains New York | 2012-03-12 00:00:00 UTC ]
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A novel banned by the Chinese government has made the longlist for the Independent Foreign... Continue reading at The Bookseller
[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget
[ Engadget | 2012-02-27 00:00:00 UTC ]
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A regional NSW company that was on track to becoming extinct has emerged as a global digital photo printing powerhouse, selling $20 Facebook photo books to customers in over 80 countries including Afghanistan. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-02-22 00:00:00 UTC ]
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The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week
[ Media Week | 2012-02-16 00:00:00 UTC ]
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