Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Terry McMillan's eighth novel, 'Who Asked You?,' is rich in narrative tension, nuanced humor and moral heft."Who Asked You?" is Terry McMillan's eighth book, and it is a corker: a long, smooth, Indian-summer cocktail. For all the racy, scandalous pleasures in books such as "Waiting to Exhale"... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-20 00:00:00 UTC ]
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Each year in October, TD Bank Group adds glamour to the Canadian children’s literature scene, sponsoring the TD Canadian Children’s Literature Awards gala in Toronto and a parallel event in Montreal for literature in French, including the premiere prizes of C$30,000 for the most distinguished... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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We write the equivalent of 520 million books every day on social media and email. The fact that so many of us are writing ? sharing our ideas, good and bad ? has changed the way we think. Just as we now live in public, so do we think in public. Continue reading at Wired
[ Wired | 2013-09-17 00:00:00 UTC ]
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Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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Newcomers, familiar faces and books that haven't yet debuted in America have all made the 2013 Man Booker Prize shortlist. Ruth Ozeki and Jhumpa Lahiri are both finalists for the $58,000 prize.Newcomers, familiar faces and books that haven't yet debuted in America have all made the 2013 Man... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-10 00:00:00 UTC ]
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When Shane Salerno set out to make a film about Catcher in the Rye author J.D. Salinger, his plan was to spend $300,000 and six months shooting. "I thought it would be easy," he said, "We would just go out, shoot, and be done." But today, $2 million dollars, nine years, and hundreds of hours of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
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In his first public appearance since he declined to purchase the B&N retail stores, B&N chair and founder Len Riggio responded to questions on B&N strategy in the wake of continuing Nook device losses and on his no-buy decision during the B&N annual shareholder meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-10 00:00:00 UTC ]
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The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World
[ PC World | 2013-09-06 00:00:00 UTC ]
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When Amazon launched AutoRip, we looked at our bookshelves and wished that us readers would get something similar. Fortunately, the company had the same idea, and is now announcing Kindle Matchbook. In short, if you've bought one of 10,000 selected titles from Amazon, you'll be entitled to snag... Continue reading at Engadget
[ Engadget | 2013-09-03 00:00:00 UTC ]
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Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small... Continue reading at AdWeek
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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In the early 2000s, while working as a producer at ABC’s 20/20, Bill McGowan put together a branding video for a dot-com entrepreneur. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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It peeked its head out just a day ago by way of a Korean back-to-school catalog, and now Samsung's ready to let its kid-friendly cat out of the bag. The Galaxy Tab 3 Kids is, as the name implies, aimed at ever more tech savvy young ones, featuring a child-friendly skinned Android 4.1 and a slew... Continue reading at Engadget
[ Engadget | 2013-08-27 00:00:00 UTC ]
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Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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Independent publishers are exploring digital opportunities to boost trade in a tough climate for... Continue reading at The Bookseller
[ The Bookseller | 2013-08-23 00:00:00 UTC ]
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With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World
[ BBC World | 2013-08-22 00:00:00 UTC ]
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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Facebook has designed a system that would allow individuals and advertisers to make direct connections to those physically nearby that share similar interests or are open to receiving certain advertisements. The company’s work was outlined in a U.S. patent filing for a “wireless social... Continue reading at PC World
[ PC World | 2013-08-17 00:00:00 UTC ]
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Seth Godin traces the ups and downs of the independent bookstore since WWII, while proclaiming that today is "a golden age for books," crediting Amazon. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-15 00:00:00 UTC ]
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