Why are we still making it so hard to understand Addressable TV?

Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space for more than seven years, and yes, it really is that simple. I explained addressable TV in simple English instead of speaking in acronyms or big, scary words. From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign’s impact against a brand’s KPI. Set-top-box addressable television (via cable and satellite providers) began rolling out more than ten years ago, hitting real scale (70 million households) in the last couple of years. In addition, as traditional TV audiences continue to fragment, OTT addressable applications give marketers the ability to target high-value audiences across all screens. When speaking to brands or agencies or reading trade publications, I’m constantly surprised at the misconceptions around addressable TV. And the language we use as an industry doesn’t serve the goal of clearing up what’s possible and not possible with the medium. It’s clear that the marketplace cannot truly scale until we all start to speak the same language, understand the true opportunity and come together to create... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-30 13:43:00 UTC ]
News tagged with: #viewing habits #nielsen

Other Publishing stories related to: ' Why are we still making it so hard to understand Addressable TV? '

Wiley looks to make $80m annual savings

Wiley will endeavour to make $80m in annual cost savings going forward as part of an ongoing bid... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
More news stories like this |

Amazon makes White Glove push to agents

Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller

[ The Bookseller | 2013-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #direct relationships

Mantel makes headlines over Middleton comments

Double Man Booker Prize-winner Hilary Mantel has made newspaper headlines today (19th February)... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
More news stories like this |

Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish

Rebuck and Mackenzie make Woman's Hour's top 100

Random House c.e.o. Gail Rebuck and author J K Rowling are both among the top 20 most powerful... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gail rebuck #random house

Philip K Dick novel heads to TV

Philip K Dick's Hugo Award-winning novel The Man in the High Castle is to be adapted for... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this |

Foyles to make redundancies

Foyles is to make up to eight employees redundant as it seeks to "counter the downturn in... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make redundancies

Debut authors make Waterstones 11

An award-winning ballet dancer and a French opera director are among the debut authors tipped for success in 2013 by book chain Waterstones. Continue reading at BBC News

[ BBC News | 2013-01-15 00:00:00 UTC ]
More news stories like this |

The trade makes predictions for 2013

Another year of "breakneck" digital growth, a resurgence on the high street, further... Continue reading at The Bookseller

[ The Bookseller | 2013-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #high street

Booker nominees make Man Asian shortlist

The shortlist for the Man Asian Literary Prize was announced today (9th January) with two books... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
More news stories like this |

Quadrille acquires Sewing Bee TV tie-in

Quadrille has acquired the tie-in title to forthcoming primetime BBC2 series, "The Great... Continue reading at The Bookseller

[ The Bookseller | 2012-12-05 00:00:00 UTC ]
More news stories like this |

Casual Vacancy heads to TV screens

J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv screens #casual vacancy #television series

Celeb-mems make comeback after poor 2011

The celebrity memoir is rebounding in 2012 after sales within the much-pilloried genre fell 45%... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrity memoir

Wiley and O’Reilly Make DRM-Free E-Book Distribution Deal

O'Reilly Media has become an online distributor for technology ebooks offered by John Wiley & Sons, which includes brands such as For Dummies and Sybex. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reilly media

E-readers make easy reading on the move

E-readers are devices for reading electronic books, or ebooks. Here's a rundown of their basic features: Continue reading at Stuff

[ Stuff | 2012-11-16 00:00:00 UTC ]
More news stories like this |

Making the Penguin Random House Merger Work

The trick to making the Random House/Penguin Group merger work will be to create a publisher that can take advantage of the resources and economies of scale a company with revenue of $4 billion brings and combine that with an editorial approach that emphasizes close cooperation with authors,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial approach

Jivox Looks to Make Mobile Campaigns Smoother

Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek

[ AdWeek | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple devices #cut short #fox news #recently named