Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
News tagged with: #native advertising #sponsored content #media companies

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Wonderwell: The Small yet Mighty House Where Content Reigns Supreme

It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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J.K. Rowling's New Book Is About A Content Creator Murdered By 'Social Justice Warriors'

In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post

[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
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Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
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While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not

As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday

[ Digiday | 2022-07-11 04:01:00 UTC ]
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BuzzFeed News Names Karolina Waclawiak as Top Editor

Karolina Waclawiak, its executive editor of culture, takes over the newsroom at a difficult moment for the digital media company. Continue reading at The New York Times

[ The New York Times | 2022-06-16 21:14:16 UTC ]
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Inside Hearst UK’s multi-pronged approach to third-party cookie replacements

Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-05-17 04:01:00 UTC ]
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Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content

A competition in academic publishing design and an aggregation of content relative to Ukraine from the Association of University Presses. The post Academic Publishing: AUPresses’ 91 Design Winners and Ukraine Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
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Oklahoma public library’s sexual content ban also cuts abuse prevention program and Pride displays.

In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
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Asus ProArt PA279CV monitor review: The go-to for content creators on a budget

At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World

[ PC World | 2022-04-14 10:30:00 UTC ]
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BuzzFeed News’ top editors resign as layoffs loom

The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2022-03-22 15:51:02 UTC ]
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Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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Magazine ABCs: Home and garden titles surge but GQ and Hearst suffer

Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week

[ Media Week | 2022-02-17 16:49:49 UTC ]
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Storytel revenues up 20% in 2021 as company eyes more exclusive content

Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller

[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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BuzzFeed’s public debut proves to be a buzzkill

What happened to the digital media outfit with the green dress? To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2021-12-10 16:36:06 UTC ]
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CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’

This year's CONTEC México program from Frankfurter Buchmesse brings together textual and visual storytellers. The post CONTEC México 2021: Focus on a ‘New Generation of Children’s Content’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-08 19:38:44 UTC ]
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Propagate Content snaps up film rights to Doshi's Burnt Sugar

Propagate Content has bagged the film rights for Avni Doshi's Booker Prize-shortlisted novel Burnt Sugar (Hamish Hamilton). Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 05:42:15 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
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