When Is An Editor An Audience Development Specialist?

Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
News tagged with: #personal finance #younger readers

Other Publishing stories related to: 'When Is An Editor An Audience Development Specialist?'


Wired Names Scott Dadich Editor in Chief

Design wunderkind Scott Dadich, whose low-budget side project for Wired’s digital edition ended up becoming the template for all of Condé Nast’s tablet strategy, is returning to the magazine as its editor in chief, the company announced today. Dadich served as creative director of Wired from... Continue reading at AdWeek

[ AdWeek | 2012-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan roth #rate base #digital circulation #move back


Kensal Rise Library to be sold to developers

Kensal Rise Library will be sold for flats, after its owner, All Souls College, Oxford, decided... Continue reading at The Bookseller

[ The Bookseller | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #souls college


C4 culture editor to Pan Mac

Pan Macmillan has acquired two novels by Channel 4 News culture editor Matthew Cain, with the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan


We Love This Book editor moves to Sphere

Ed Wood, editor of We Love This Book, is to join Sphere as senior editor for men's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #join sphere #ed wood


Hachette Books taps editor as CEO

One of the country's top publishers has turned to a man from the editorial side to run its business. Michael Pietsch, the editor of Keith Richards' Life, David Foster Wallace's The Pale King and the many novels of James Patterson, has been named CEO of Hachette Book Group. Mr. Pietsch has headed... Continue reading at Crains New York

[ Crains New York | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize #casual vacancy #price fixing


Random House looks to develop IP

Random House UK has become the latest publisher to bolster its capabilities in... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Reddit Drops the Filter and Draws Audiences

In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at AdWeek

[ AdWeek | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategies


ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


Media Decoder Blog: Foer Returns to New Republic as Editor

Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times

[ The New York Times | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority stake #chris hughes #ambitious plan


New York books find foreign audience

TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York

[ Crains New York | 2012-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater number #smart phones #authors found #pop culture #business books


PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #challenging market #big surprise #major publishers #big step


From the Editor : Know the Reader, Know Thyself

By James Sturdivant My favorite part of a very good keynote address from Josh Tyrangiel, editor of Bloomburg Businessweek, at this year’s Publishing Business Conference & Expo (see full coverage here ) came... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james sturdivant #josh tyrangiel


Ex-WSJ Editor Defends Apple's Ebook Strategy

The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World

[ PC World | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook strategy


Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience #mixed bag


Movie Projector: 'The Lorax' hopes to plant a seed with audiences

The 3-D animated film, based on a 1971 book by Dr. Seuss, could debut with as much as $50 million at the box office this weekend."Dr. Seuss' the Lorax" is primed to rake in lots of green at the box office this weekend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #animated film #$50 million #box office


Specialist publishers pile into e-first titles

Specialist publishers are expanding their digital strategies, with Wiley, Aurum, Icon and Lonely... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specialist publishers #digital strategies


B&N 'developing partnership' with Waterstones over Nook

US retailer Barnes & Noble is "developing a partnership with Waterstones to add the Nook... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #developing partnership


There’s an App Developer for That

Getting into the app space can be a daunting prospect for publishers, but a wide range of developers have sprung up to help houses steer through what is still an uncertain new frontier for book interactivity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app developer #wide range


App Development Strategies for Small to Medium-Sized Publishers

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small feat #medium-sized publishers #keeping pace #safety net


Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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