Meet the sixteen teams bringing innovation and creativity to marketing in the magazine industry. The post What You Missed: Inside the 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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A closer look at the trends behind the titles facing campaigns demanding their removal from the nation’s schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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A new report issued this week by the trade association representing German publishers and booksellers revealed that book revenue was up 1% in Germany last year, hitting €9.28 billion ($10.41 billion). The largest segment seeing gains was children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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The industry sales report for 2016 found that total revenue for the industry fell 6.6%, compared to 2015. Based on sales from 1,207 companies that report to AAP, total revenue last year was $14.25 billion, down from $15.26 billion in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
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Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Sales of books and journals in Germany across 2016 were up marginally for the first time since 2013, according to data released by trade association Börsenverein des Deutschen Buchhandels. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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An Eagle in the Snow follows in the footsteps of Shadow, Kensuke's Kingdom and Private Peaceful. Continue reading at BBC News
[ BBC News | 2017-06-11 00:00:00 UTC ]
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Michael Morpurgo has won the overall Children’s Book Award for a record-breaking fourth time. Continue reading at The Bookseller
[ The Bookseller | 2017-06-11 00:00:00 UTC ]
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BookNet Canada's annual report, The State of Digital Publishing, shows a slight decline in sales of ebooks last year, even as publishers produced more digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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Toronto-based Kobo and Seattle's Amazon are neck-and-neck in Canadian publishers' use of ebook retailers, BookNet Canada finds, in a new 2016 survey. The post BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
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Total sales of audiobooks rose 18.2%, to an estimated $2.1 billion. Unit sales for the year were up even more, rising 33.9% over 2015, to 89.5 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]
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Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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An account of a young woman’s experience of anorexia while at Oxford University has been honoured by the New Welsh Writing Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Nominations for Publishers Weekly’s third annual Star Watch program will be accepted until June 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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At today’s Children’s Book & Author Breakfast, two bookstores—the Bookworm of Edwards in Edwards, Colo., and Children’s Book World in Los Angeles—will receive the 2017 WNBA Pannell Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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Katie Morag series author Mairi Hedderwick and school librarian Susan Morton been honoured at the inaugural Scottish Book Trust Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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BookExpo will honor PEN America with its seventh annual Industry Ambassador Award, which recognizes major innovators and creative leaders that make the book industry better, on June 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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