What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of Advertising Week If you skipped the first day of Advertising Week New York, you missed some hassles (long lines of attendees snaking down stairwells) and high points (the opening concert with girl group TLC, who sang “No Scrubs" and allowed everyone to relive 1999). The mega-conference also played host to some spirited discussion about the future of advertising. Ad Age’s Lindsay Rittenhouse reports that veteran magazine editor Joanna Coles had tough words for the industry: “People hate advertising, they fucking hate it, and it’s all advertising’s fault,” said Coles, the former Hearst chief content officer who is at work on a new platform called Boudica for women in the corporate world. She spoke on a panel with Procter & Gamble Chief Brand Officer Marc Pritchard and RadicalMedia Chairman-CEO Jon Kamen. Coles said, speaking directly to Pritchard and Kamen, that consumers take every opportunity to skip ads or subscribe to ad-free streaming platforms because “you oversaturated” them.  Pritchard and Kamen think branded entertainment is an answer; they just worked on a P&G docuseries in partnership with Global Citizen and National Geographic. “We need to move the ad world out... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
News tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Other Publishing stories related to: ' What you missed at Day One of Advertising Week: Tuesday Wake-Up Call '

The new Kindle Oasis adjusts its screen color to the time of day

Finding the perfect reading light can be a challenge, no matter the time of day. Amazon's latest Kindle Oasis comes with a new color adjustable front light that can switch from cool to warm hues as the day progresses. Adjustable lighting isn't a new... Continue reading at Engadget

[ Engadget | 2019-06-19 13:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle

A letter to booksellers during Independent Bookshop Week

During Independent Bookshop Week, author Clare Mackintosh pens a letter in praise of bookshops and booksellers. Continue reading at The Bookseller

[ The Bookseller | 2019-06-19 07:08:54 UTC ]
More news stories like this | News stories tagged with: #bookshop #independent bookshop #bookseller

At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst

Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst

Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | News stories tagged with: #digital platforms #brand safety #buy ads #portrait mode #brand-safe inventory #hearst

Trade celebrates Independent Bookshop Week

Independent Bookshop Week is in full swing with events up and down the country as Booksellers Association research reveals 82% of indie booksellers had a different career prior to owning or working in their bookshop.   Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 02:50:48 UTC ]
More news stories like this | News stories tagged with: #full swing #indie booksellers #bookshop #bookseller #booksellers association #independent bookshop

Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
More news stories like this | News stories tagged with: #years past

‘Africa Rising’ Day Two: Indigenous Languages, Copyright, Youth, Education and Action

As the International Publishers Association’s Africa Seminar in Nairobi moves into its second day, priority issues come into focus, and the trends appear. The post ‘Africa Rising’ Day Two: Indigenous Languages, Copyright, Youth, Education and Action appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-15 05:30:25 UTC ]
More news stories like this | News stories tagged with: #africa rising #indigenous languages #africa seminar #international publisher

Readerlink misses midnight deadline for rival Barnes & Noble bid; Elliott offer stands

US distribution giant Readerlink LLC has missed the midnight deadline for a rival bid to Waterstones owner Elliott Advisors Ltd for Barnes & Noble, but could still propose a counter-offer.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-14 19:27:47 UTC ]
More news stories like this | News stories tagged with: #barnes noble

The Week in Libraries: New Reader Survey Urges Publishers, Libraries to Bridge Their Data Gap

Among the stories making news this week: veteran bookseller and library advocate Tim Coates releases a reader-focused survey; more drama over Drag Queen Storytimes; and what to expect from all the talk of antitrust action in the tech sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #data gap #antitrust action #tech sector #bookseller #libraries

Major city physician group calls for new DSRIP money

Dr. Ramon Tallaj, chairman of Somos Community Care, said Tuesday that the Cuomo administration should work to secure federal funding to continue the Delivery System Reform Incentive Payment... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-12 09:30:00 UTC ]
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Last minute Father's Day gifts for 7 different kinds of book-loving dads

Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-11 17:32:01 UTC ]
More news stories like this | News stories tagged with: #day gifts #long descriptions #chain bookstore

Last minute Father’s Day gifts for 7 different kinds of book-loving dads

Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
More news stories like this | News stories tagged with: #day gifts #memoir #cookbook #chain bookstore

Vox Union Reaches Accord With Publisher a Day After Walkout

Vox Media staffers reached a tentative labor agreement with the online publisher Friday after a marathon 29 hours of negotiation Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:08:23 UTC ]
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UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks

Even as the UK's Publishers Association opens its 'Love Audio' campaign, London hasn't taken the cue from Brussels and dropped its VAT rate on audiobooks. The post UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-10 11:56:26 UTC ]
More news stories like this | News stories tagged with: #audiobooks appeared #vat rate

Natural News calls tech CEOs “lawless evil war criminals” after vanishing from Facebook

More de-platforming? The great de-platforming of 2019 continues.Read Full Story Continue reading at Fast Company

[ Fast Company | 2019-06-10 08:25:29 UTC ]
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Book Deals: Week of June 7, 2019

Viking buys a memoir from a sexual assault victim, Putnam wins the follow-up from 'Adulting' author Kelly Williams Brown, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #viking buys

PW Picks: Books of the Week, June 10, 2019

This week: new books from Clive Cussler and Jennifer Weiner, plus a very creepy novel about a creative writing M.F.A. program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #clive cussler #jennifer weiner #creative writing

This Week's Bestsellers: June 10, 2019

Karen Kilgariff and Georgia Hardstark have the #1 book in the country with ‘Stay Sexy & Don’t Get Murdered.’ Plus South Carolina favorite Dorothea Benton Frank returns with ‘Queen Bee,’ and journalist Tony Horwitz’s ‘Spying on the South’ makes its list debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #georgia hardstark

ABC news boss Gaven Morris faces staff revolt over spiked Adani story | Weekly Beast

News director named on a warrant by the AFP but at least that redirected staff anger for a day. Plus: News Corp exodusWhen the Australian federal police swept into Ultimo with a search warrant for ABC news on Wednesday it was a mixed blessing for news director Gaven Morris.Morris’s name was on... Continue reading at The Guardian

[ The Guardian | 2019-06-07 01:26:26 UTC ]
More news stories like this | News stories tagged with: #search warrant #abc news #mixed blessing #high drama