New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands are a better way to build an audience. The rise of mobile and distributed media further complicate the issue. “It can make it take longer to establish a brand,” Bustle founder Bryan Goldberg said. The post What’s in a name? With growth, digital publishers face tough branding questions appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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UK publishers at the Beijing International Book Fair last week saw typically buoyant rights trading, as the country's book market boom continues in 2019, with double-digit growth at the half-year stage. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 09:09:20 UTC ]
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An August 12 letter, signed by three senators raised concerns that the data harvested and maintained by digital educational publishers today “could pose a serious risk to students, parents, and educational institutions" if "stolen, collected, or sold without their permission or knowledge.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-20 04:00:00 UTC ]
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Textbook authors who claim Cengage has not paid them correct royalties for sales from its digital services have filed a class action lawsuit against the publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 21:55:01 UTC ]
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Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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Pat Barker says she has a distrust of the publishing industry’s regional and class diversity drives because it could be "fashionable" and may not represent a long-term commitment. Continue reading at The Bookseller
[ The Bookseller | 2019-05-27 18:57:47 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Ahead of the International Publishers Association seminar in Nairobi, Kenya Publishers Association chair Lawrence Njagi looks at agenda-setting issues. The post Six Questions for Kenya Publishers Association Chair Lawrence Njagi appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-22 05:30:09 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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Among those facing contempt charges are Nine Entertainment Co, the Age, Macquarie Media and several News Corp publicationsThree dozen journalists and publishers are to face court on Monday over their coverage of Cardinal George Pell’s trial for child sex abuse, with prosecutors seeking fines and... Continue reading at The Guardian
[ The Guardian | 2019-04-14 00:00:00 UTC ]
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BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-11 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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