When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-03 00:00:00 UTC ]
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Sheryl Sandberg, the chief operating officer of Facebook Inc., told employees to investigate the financial interests of billionaire George Soros in response to his January criticism of the social media giant. Sandberg wanted to know if Soros had a financial incentive to criticize Facebook, the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-01 00:00:00 UTC ]
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It has been about two weeks since the New York Times published an exposé on Facebook's response to bad press and protests against it over the last couple of years. Since then, an outgoing exec took responsibility for hiring a PR firm, Definers... Continue reading at Engadget
[ Engadget | 2018-11-30 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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As Facebook defends its handling of Russian political interference, an ex-employee published another scathing critique of the company's culture. Facebook "has a black people problem," Mark S. Luckie wrote in a lengthy internal memo circulated earlier this month and made public on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2018-11-28 00:00:00 UTC ]
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A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to... Continue reading at AdWeek
[ AdWeek | 2018-11-28 00:00:00 UTC ]
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When Facebook was growing quickly and its shares were soaring, Sandberg was lauded for her leadership and meticulous management of relationships. After writing the 2013 book "Lean In," which advocated for women in the workplace, she became the most famous female executive in America.But this... Continue reading at Advertising Age
[ Advertising Age | 2018-11-26 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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We would like to hear from Facebook workers following allegations published last week in the New York TimesMark Zuckerberg has defended his leadership of Facebook, claiming ignorance of the company’s relationship with a PR firm that linked its critics with George Soros. Related: Facebook... Continue reading at The Guardian
[ The Guardian | 2018-11-20 00:00:00 UTC ]
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It's been less than a day since the New York Times published a brutal report about the state of affairs at Facebook, including a deep look at the company's failure to properly identify and deal with fake news and Russian interference. The company alr... Continue reading at Engadget
[ Engadget | 2018-11-16 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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What we learned from the Kings’ 1-0 loss to the Calgary Flames on Saturday: New coach, same old struggles Firing John Stevens and replacing him with Willie Desjardins was supposed to rekindle the passion that was missing from the Kings’ game this season. Guess what: Maybe it wasn’t Stevens’ fault... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-11 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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As the United States goes to the polls for the 2018 midterms, Facebook's influence is once again under scrutiny. The social network has published a report it commissioned in August from Business for Social Responsibility (BSR). The San Francisco&ndas... Continue reading at Engadget
[ Engadget | 2018-11-06 00:00:00 UTC ]
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Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
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Teasing its forthcoming print release, an interactive edition of James Patterson's 'The Chef,' featuring between 85 and 100 digital assets such as photos and film clips, is now available for fee via Facebook Messenger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-30 00:00:00 UTC ]
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The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-26 00:00:00 UTC ]
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While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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A Moreno Valley man wanted by police in connection with a double homicide in Nevada and a shooting in Southern California was arrested Wednesday after a chase and shootout with deputies that he livestreamed on Facebook. San Bernardino County sheriff’s deputies arrived at the scene of a shooting... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-18 00:00:00 UTC ]
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