When Marriott made its first foray into Facebook Messenger in March 2016, it was a complete disaster. The hotel brand took its dynamic product ads to people’s Facebook inboxes, initiating automated conversations that asked them if they still wanted to book a room at the Courtyard Marriott Chicago they had checked out last week, for example. Marriott’s customers balked. In the six months since, it has tested several other approaches on the platform, learning that messaging apps must marry utility and fun, constantly be updated and should not be used as marketing microphones. The post What Marriott learned from its faulty Facebook Messenger chatbot appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-03 00:00:00 UTC ]
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Social network brings in independent charity in attempt to tackle misinformationFacebook’s fact-checking operation is launching in the UK, with the independent charity Full Fact selected to be the first British publisher to review and rate the accuracy of content on the social network.Posts,... Continue reading at The Guardian
[ The Guardian | 2019-01-11 00:00:00 UTC ]
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Researchers suggest over-65s may lack skills to determine veracity of online newsOlder people are almost four times more likely to have shared fake news on Facebook than the younger generation, according to research published in the journal Science.On average, American Facebook users over 65... Continue reading at The Guardian
[ The Guardian | 2019-01-10 00:00:00 UTC ]
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Despite employing a small army of contractors to monitor posts, it’s clear the company is no longer fit for purposeWay back in the 1950s, a pioneering British cybernetician, W Ross Ashby, proposed a fundamental law of dynamic systems. In his book An Introduction to Cybernetics, he formulated his... Continue reading at The Guardian
[ The Guardian | 2019-01-06 00:00:00 UTC ]
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The CEO sets himself a personal challenge every new year. But after a bruising 12 months, what should he do next? When Mark Zuckerberg began his annual “personal challenges” in 2009, he set the bar pretty low: he dressed like an adult every day for a year. Subsequent challenges were squarely in... Continue reading at The Guardian
[ The Guardian | 2019-01-01 00:00:00 UTC ]
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Just about 24 hours ago, we published a story recapping Facebook's terrible 2018. But the year isn't over, and it looks like the drama is going to continue until the bitter end. According to an investigation by The New York Times that cites interview... Continue reading at Engadget
[ Engadget | 2018-12-20 00:00:00 UTC ]
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Tufts University economist Sean Cash doesn’t normally dabble in the valuations of giant tech companies. As the Friedman School of Nutrition Science and Policy professor puts it, “My bread and butter is bread and butter.” But a few years ago, Cash got interested in answering the question of how... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-12-20 00:00:00 UTC ]
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Facebook is closing out a bruising 2018 filled with high-profile scandals. It started with additional fallout from Russian election meddling and soon included misinformation, Cambridge Analytica, security breaches, and a shady opposition research firm. A new report published just this week found... Continue reading at Slate
[ Slate | 2018-12-20 00:00:00 UTC ]
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Moves to oust the company’s leadership team of Mark Zuckerberg and Sheryl Sandberg suddenly look a lot more serious as its legal position becomes more perilous So far, the public and political reaction in the US to Facebook’s grave misdeeds has been surprisingly muted. That’s about to change.... Continue reading at The Guardian
[ The Guardian | 2018-12-20 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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The social media giant’s troubles have led to lawsuits, House of Commons hearings and several apologiesFacebook disclosed on Friday that a bug may have affected up to 6.8 million users, allowing app developers to see photos that users had uploaded but never posted – but this was hardly the first... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
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When Sean Parker crossed California's beach access police over his wedding in Big Sur, the tech billionaire agreed to create a coastal access app for the people. The app launches Thursday after an unusual collaboration between two very different, but very California, worlds. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-14 00:00:00 UTC ]
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Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget
[ Engadget | 2018-12-13 00:00:00 UTC ]
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A bomb threat forced the evacuation Tuesday afternoon of a building on Facebook’s campus in Menlo Park, Calif., authorities said. Bomb detection dogs searched the building at 200 Jefferson Drive and found no suspicious packages or devices, the Menlo Park Police Department said. The incident began... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-12-12 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the... Continue reading at AdWeek
[ AdWeek | 2018-12-07 00:00:00 UTC ]
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The social network publishes a detailed rebuttal of some of the claims made against it. Continue reading at BBC World
[ BBC World | 2018-12-06 00:00:00 UTC ]
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Facebook is being accused by U.K. lawmakers of offering access to its users and their data based on the amount of money a prospective partner would spend, following the latest document dump painting its leadership team in a potentially unflattering light.On Wednesday, British lawmaker Damian... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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Facebook hired Definers Public Affairs to expose links between anti-Facebook groups and billionaire George Soros. Facebook’s head of PR Elliot Schrage defended his company’s decision to use a Washington, D.C., firm with GOP ties to dig for dirt on Facebook critics and opponents. Facebook’s use... Continue reading at Fast Company
[ Fast Company | 2018-12-05 00:00:00 UTC ]
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We know that Facebook is terrible and we shouldn’t be on it but that’s how these things workSign up here to get an email whenever First Dog cartoons are publishedGet all your needs met at the First Dog shop if what you need is First Dog merchandise and prints Continue reading... Continue reading at The Guardian
[ The Guardian | 2018-12-04 00:00:00 UTC ]
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