Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising are up across the board, with the exception of newspaper advertising, which fell slightly, according to the "Global Trust in Advertising and Brand Messages" report.TV ads earned the trust of 62% of consumers, which is up from 56% in 2007. (The percentages show the number of people who "completely" or "somewhat" trust ads.) While trust in newspaper advertising fell by two percentage points to 61%, it still outranks magazines (60%) and various forms of digital advertising, including social networks (48%). The good news for digital is that trust is rising. Trust in online banner ads, for instance, jumped to 42% of consumers from 26% in 2007. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
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Scottish Book Trust has revealed the winners of this year’s New Writers Awards, each of whom will receive £2,000 to help with their career. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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Following the horrific truck-bomb attack in Mogadishu, the UK's Book Aid International declares its solidarity with Africa Educational Trust: The post Somalia: Book Aid International Reaffirms Its Shipment to Africa Educational Trust appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-23 00:00:00 UTC ]
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In an effort to spread a message of hope, Sarah Galvin, co-owner of The Bookstore Plus in Lake Placid, N.Y., has begun donating copies of R.J. Palacio's novel to customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-17 00:00:00 UTC ]
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The opportunity for children’s non-fiction lies in offering “trust and authority” in a world of fake news, paid for ads and internet misinformation, DK’s chief executive Ian Hudson has said. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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Advertisers on Facebook no longer can use offensive search terms such as “Jew hater” and “how to burn Jews” to target specific audiences, the company said Wednesday. The new policy comes a week after ProPublica published a story demonstrating how advertisers could reach thousands of Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-21 00:00:00 UTC ]
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Pan Macmillan wellness imprint Bluebird publicly shared its plans for a "kinder, more caring and even more delicious" 2018 at a bash in central London attended by authors Joe Wicks, Annabel Karmel and Natasha Devon, among others. Continue reading at The Bookseller
[ The Bookseller | 2017-09-16 00:00:00 UTC ]
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Century has pre-empted a psychological thriller that explores what happens when you are responsible for your closest friend’s worst nightmare, by losing her four-year-old child on your watch. Continue reading at The Bookseller
[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Foreign Policy taps a new editor-in-chief, Refinery29 names a senior fashion editor, and more… The post T Magazine, Trusted Media Brands Staff Up | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-24 00:00:00 UTC ]
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From Scroll.in: Consumers in India are presented, as in other countries with sometimes conflicting bestselling book lists. The post On Bestseller Lists in India: ‘Which One Should You Trust?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-22 00:00:00 UTC ]
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Amazon has rejected a Kiwi author's advertisement for her debut novel, stating the cover and content is too provocative. Continue reading at Stuff
[ Stuff | 2017-08-17 00:00:00 UTC ]
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The “first collaborative publishing venture of its kind” between the National Trust and Falmouth University has been unveiled. Continue reading at The Bookseller
[ The Bookseller | 2017-08-11 00:00:00 UTC ]
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From Matt Haig’s How to Stop Time to Gail Honeyman’s Eleanor Oliphant is Completely Fine, the empathetic literature inspired by a year of tragedies, political upheaval and economic uncertaintyA bruising year dominated by political and economic uncertainty, terrorism and tragedy has, publishers... Continue reading at The Guardian
[ The Guardian | 2017-08-02 00:00:00 UTC ]
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