Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more selective programmatic landscape is growing up. The private marketplaces are where top brands are putting more of their dollars. Private programmatic will be a nearly $8.6 billion industry by 2016. What the private exchanges are allowing is for brands and publishers to set up direct relationships—just like the old days—while embracing the technology that delivers digital ads in nanoseconds and targets campaigns to individual Web users. To see how big private marketplaces are becoming, just look at Google—this area of its business doubled in the past year. There are some big advantages to private marketplaces but also major limitations yet to overcome. If you're going to play in this area, here are seven crucial pointers every tech-driven advertiser should know. Premium brands as well as premium publishers are taking advantage of programmatic buying. Private marketplaces allow brands and publishers to work with the partners they choose. Private marketplace models vary. There are brand-centric exchanges in which the brands pick their preferred media partners, and this model is taking off, according to Google's Neal Mohan. "The brands are sort of putting themselves at the center... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-20 00:00:00 UTC ]
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The rights marketplace has certainly seen 2015 begin with a bang and nowhere more so than through the glut of audiobook licensing deals being completed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-27 00:00:00 UTC ]
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Amy Marie Spangler of the AnatoliaLit Agency surveys the Turkish book market and the challenges it faces due to currency and political fluctuations. The post Turkish Book Rights Market Buffeted by Currency Fluctuations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-27 00:00:00 UTC ]
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In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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Amazon has launched a new tool for authors to create and sell digital textbooks. But there are questions about royalty rates on higher priced e-textbooks. The post Amazon Pursues Education Market with Kindle Textbook Creator appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
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The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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Pearson plans to invest £33m in education initiatives in the world's emerging markets. The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Comics and pop culture vendor Diamond Book Distributors reports sales in 2014 were down "slightly," blaming the decline on the loss of Dark Horse Comics, which switched its distribution last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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What does the future of Library and Information Science look like? What do patrons expect from libraries? This infographic from USC has some answers. The post Infographic: Future of Library and Information Science Jobs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-20 00:00:00 UTC ]
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Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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The future of Blinkbox books is unclear following the sale of Blinkbox movies to TalkTalk today (8th January). Tesco's trading statement for the 19 weeks to 3rd January revealed that Blinkbox had been sold to mobile and internet company TalkTalk, as mooted at the end of December. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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Liu Ruilin discusses her innovative Beijing-based publishing house Imaginist Press and shares her views on design, culture and China's publishing future. The post Liu Ruilin on Imaginist Press and China’s Publishing Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
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A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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A cartoonist, musician, designer and filmmaker, Richard McGuire talks with PW about the making of his acclaimed new graphic novel 'Here,' just published by Pantheon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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The ever-controversial French author Michel Houellebecq has denied that his new novel, about a future in which a Muslim party beats the far-right Front National in a presidential election, is a “provocation”. Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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Reedsy is a self-publishing startup that currently offers its users access to a marketplace of skilled freelance book-production professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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