The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark side.... Continue reading at 'AdWeek'
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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#penguin children
Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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#fifty shades
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When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
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#ipad tablet
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The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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#marketing campaign
Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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#search engines
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After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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#flatiron building
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With a steady erosion of traditional audiences and the rise of new markets, as well as the growth in electronic publishing and self-publishing, some religion publishers have decided to refresh or reimagine their brands. In some cases, that means a more up-to-date name, in others a return to a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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#electronic publishing
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Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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#book box
It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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#ppa conference
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Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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#gaining momentum
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In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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#content services
HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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#marketing team
Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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#lbf told
A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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#fight back
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One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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#survey finds
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Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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