What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark side.... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-14 00:00:00 UTC ]
News tagged with: #cold war #late 1950s #dark side #science fiction

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Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Cengage Learning among bidders for McGraw-Hill Education

Cengage Learning is among the companies that have put in initial bids for McGraw-Hill... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cengage learning #mcgraw-hill education

Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market

Ilex Press Enters U.S. Publishing Market

After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing market #american publishers

Amazon Picks Up Market Share

Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book spending #amazon appears #big winner #borders customers #barnes noble

Amazon.co.uk takes 21% of entertainment market

E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales

Penguin declares Day its 'new erotic brand sensation'

Penguin has announced UK trade sales of 50,000 paperbacks of Sylvia Day's Bared to You,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
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Kobo to enter Italian market with Mondadori

Kobo is to launch into the Italian market, bolstered by a partnership with the Mondadori Group,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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Learned Societies warn of Open Access risks

Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller

[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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Bloomberg Businessweek Eyes Push Into UK Market

Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a &ldquo;real global brand&rdquo; by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Headline buys Jo Brand book on middle age

Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #middle age

Google Opens Android Mag Newsstand, Brands Rush In

Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play