What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Two months in: Four things NPR has learned using Facebook Live

NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday

[ Digiday | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #working full-time #explainer videos #view counts


Connect Books' sales increase 4.8%

Connect Books increased like-for-like revenues by 4.8% in the 44 weeks to 2nd July. Continue reading at The Bookseller

[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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The Bookseller distributed at Beijing International Book Fair

The Bookseller is to distribute an English and Chinese version of The Bookseller Daily at the Beijing International Book Fair in 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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Traders Magazine Acquired by Markets Media

Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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iBooks Bestsellers: Clinton Book Takes Top Spot

Gary J. Byrne's political exposé of the Clintons, 'Crisis of Character,' rocketed to the top of the iBooks Bestseller list for the week ended July 3, while Holocaust survivor Elie Wiesel's 'Night' took the #5 slot, following the author's death on July 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #political expos ##5 slot


New book exposes the wolves of Silicon Valley

Free food, sleep pods and graffiti walls. Few places are so enshrined in urban myth as Facebook, Google and other companies of their ilk. Continue reading at Stuff

[ Stuff | 2016-07-06 00:00:00 UTC ]
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Alma Books founders' 'dismay' at Brexit

The founders of Alma Books have expressed “shock and dismay” at the "apparent rejection of European values" which has accompanied Britain’s decision to exit Europe, saying that the prospect of the UK closing its borders to the continent is not one they "find easy to countenance". Continue reading at The Bookseller

[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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The Book Discount Beat Goes on at Amazon

Amazon may be eliminating lists prices on some of its products as a 'New York Times' article reported, but deep discounts still prevail on the retailer's top-selling book titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-05 00:00:00 UTC ]
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The Making of a Bestseller: 'The Bob's Burgers Burger Book'

How the tie-in cookbook to the Emmy Award-winning animated series, which has sold more than 40,000 copies since it went on sale in March, came to be. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-05 00:00:00 UTC ]
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Prestel looks to treble UK sales for kids’ books, despite 'Brexit'

The UK division of a German publisher is pushing ahead with plans to expand its children’s book business, despite the economic uncertainty caused by the UK’s decision last week to leave the European Union. Continue reading at The Bookseller

[ The Bookseller | 2016-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk division #german publisher #pushing ahead #book business #european union


New Zealand's independent book trade is going to be OK

It was a fine Saturday morning in March when, as the clock struck nine, Ekor opened its doors for the first time.  Continue reading at Stuff

[ Stuff | 2016-07-04 00:00:00 UTC ]
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Libor scandal thriller to Virgin Books

Virgin Books has acquired the "gripping tale" of the financial scam in which a small group of bankers set out to make a killing with tiny adjustments to Libor. Continue reading at The Bookseller

[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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New Klosterman book questions modern-day beliefs

Amberley is to publish But What If We’re Wrong?: Thinking about the Present as If It Were the Past by Chuck Klosterman in September. Continue reading at The Bookseller

[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Antonio Carluccio cooks up new book for Quadrille

Quadrille has acquired Vegetables, a new cookbook by "Godfather of Italian cooking",  Antonio Carluccio OBE. Continue reading at The Bookseller

[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Book Deals: Week of July 4, 2016

Berkley lands two debuts, one for six figures; an Instagram star gets “comic” at Abrams; and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Ehrlin pens second book to send children to sleep

Swedish author Carl-Johan Forssén Ehrlin, the author of The Rabbit Who Wants to Fall Asleep (Penguin Random House Children’s), has written a second book aimed at helping parents get their children to sleep. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Seven Ways Facebook's Big Algorithm Change Will Affect Marketers And Publishers

The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Braking for Books: HMH Kicks Off Curious World Tour

Keeping kids reading when school is not in session can be a challenge for any parent. But when books are combined with play, music and interactive entertainment, kids can enjoy these activities in an untraditional format that takes reading outdoors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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The German Book Trade’s Peace Prize 2016 Goes to Carolin Emcke

Lauded for work that exposes 'how violence, hatred and speechlessness can change people,' journalist and author Carolin Emcke's Friedenspreis honors her work "in an era in which political, religious and cultural conflicts often leave no room for dialogue.' The post The German Book Trade’s Peace... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
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