What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
News tagged with: #book marketers #book marketer #tight budgets

Other Publishing stories related to: 'What book marketers can learn from B2B'


July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest improvement #lowest level


Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #physical presence #marketing strategy #related titles


Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer habits


Profits up at W H Smith amid "soft" book market

Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #childrens books #book sales #retailer reported #3% increase #28th february


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


London Book Fair Charity: Book Aid International Sends More Books to Ukraine

Following its first 25,000-book shipment to Kyiv, Book Aid International at London Book Fair announces that 15,000 more books are heading to Ukraine. The post London Book Fair Charity: Book Aid International Sends More Books to Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-13 09:25:56 UTC ]
More news stories like this | News stories tagged with: #ukraine appeared #london book fair #book aid #book fair


14 New November Book Club Picks, From GMA Book Club to The Stacks Book Club

These are the books all of the book clubs are reading this month. Grab a copy and learn how to join in. Continue reading at Book Riot

[ Book Riot | 2023-11-10 11:36:00 UTC ]
More news stories like this | News stories tagged with: #book clubs #book club


Lauren Graham’s Week: Background Binges and Books, Books, Books

The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times

[ The New York Times | 2020-02-12 15:00:10 UTC ]
More news stories like this | News stories tagged with: #lauren graham #background binges #best-selling author


Lauren Graham’s Week: Background Binges and Books, Books, Books

The former “Gilmore Girls” star and best-selling author shares what she watched, read and listened to in a week. Continue reading at The New York Times

[ The New York Times | 2020-02-12 15:00:10 UTC ]
More news stories like this | News stories tagged with: #lauren graham #background binges #best-selling author


National Book Tokens launches Hidden Book and Book Island Games

National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 22:34:50 UTC ]
More news stories like this | News stories tagged with: #seventh year


Books: The new Trump book, plus book reviews and news

For book lovers and politics fiends, 2018 has gotten off to a bang with the early publication of “Fire and Fury: Inside the Trump White House” by Michael Wolff. Welcome to the new year! I’m Carolyn Kellogg with this week’s books newsletter. THE BIG STORY Excerpts from “Fire and Fury” that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books newsletter #trump book #book reviews #book lovers #michael wolff #carolyn kellogg


London Book Fair 2014: Big Books, No Huge Book

While no single title has emerged as the hot book of this year’s London Book Fair, a number of titles were generating buzz as the trade show kicked off on Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big books #huge book #single title #hot book #generating buzz


States That Have Banned Book Bans: Book Censorship News, June 14, 2024

Seven states have anti-book ban laws on the books, with several others progressing this legislative session. That, plus this week's extensive book censorship news roundup. Continue reading at Book Riot

[ Book Riot | 2024-06-14 13:30:00 UTC ]
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Book Riot’s YA Book Deals of the Day for May 25, 2024

A teen living through the Kuala Lumpur race riots, a magical historical fantasy, a mission to Jupiter's moon, and more of today's best YA book deals. Continue reading at Book Riot

[ Book Riot | 2024-05-25 10:30:00 UTC ]
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U.S. Book Show: Book Biz CEOs Discuss Navigating Rapid Changes

More than 800 attendees joined PW and the AALA at this year's U.S. Book Show, where executives from Abrams, Baker & Taylor, Scholastic, and Simon & Schuster kicked off programming with insights on the state of the industry, AI, nurturing talent, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #baker taylor #schuster


British Book Awards: The 2024 Trade and Book Honors

The 2024 British Book Awards had their big night at Grosvenor House in London, celebrating both book and trade award winners. The post British Book Awards: The 2024 Trade and Book Honors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-14 03:51:46 UTC ]
More news stories like this | News stories tagged with: #big night #grosvenor house #british book