‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
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New Rowson crime series to Severn House

Severn House Publishers has bought world English language rights to the first in a new crime series by Pauline Rowson, author of the DI Horton marine mystery crime series. The new book, titled Silent Running, centres around former Royal Marine Commando, Special Boat Services Officer, Art... Continue reading at The Bookseller

[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #severn house #crime series #pauline rowson


Mollet: EC's digital drive 'plays into hands of US platform companies'

Publishers Association chief executive Richard Mollet has warned that the new European Commission's drive to impose a digital single market risks undermining Europe's cultural diversity and will play into the hands of US-based platform companies. Jean-Claude Juncker's new commission, which... Continue reading at The Bookseller

[ The Bookseller | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #cultural diversity #jean-claude juncker #digital economy


SMP Buys 'Times' Journo's Debut Novel for Seven Figures

St. Martin's Press has acquired the debut novel 'Everybody Rise,' by Stephanie Clifford, in a seven-figure book deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smp buys #stephanie clifford


Brazil: A Year After the Guest of Honor in Frankfurt

Brazilian publishers, agents and associations reflect on how Brazil's Guest of Honor Program at the Frankfurt Book Fair impacts their business today. The post Brazil: A Year After the Guest of Honor in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #honor program #post brazil #frankfurt appeared #brazilian publishers #business today


Start Publishing Buys Cleis Press

Start Publishing, which has bought a number of ebook publishing companies over the last 18 months, has made its biggest purchase to date, acquiring the assets of Cleis Press, Viva Editions, and Tempted Romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #biggest purchase #cleis press #viva editions


Igloo 'will reach £50m turnover in under five years', says Johnson

Igloo Books will achieve turnover of £50m in less than five years after its acquisition by Bonnier Publishing, according to Bonnier c.e.o. Richard Johnson.   Bonnier announced its acquisition of Igloo, which currently has annual turnover of £35m, on Friday (31st October).     Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #igloo books #richard johnson #bonnier publishing #bonnier announced


Pan Macmillan buys “enchanting” fantasy read

Pan Macmillan is to publish Uprooted, the new novel from fantasy writer Naomi Novik. Editorial director Julie Crisp acquired UK and Commonwealth rights from Del Rey, part of Penguin Random House in the US. Novik is the author of the Temeraire series, published in the UK by Harper Voyager. Continue reading at The Bookseller

[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #del rey #harper voyager


Marvel Adds Digital Comics to Kobo Catalog

Dozens of Marvel comic book series are now available on Kobo’s digital reading platform, offering another alternative to ComiXology. The post Marvel Adds Digital Comics to Kobo Catalog appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-01 00:00:00 UTC ]
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Bookseller Digital Census: fears over future-proofing

Only one in seven people think the industry is ready for the next stage in the digital revolution, The Bookseller’s 2014 Digital Census has found. The survey, from over 1,100 respondents and taken between September and October 2014, found that just 14.7% believed the sector is prepared for the... Continue reading at The Bookseller

[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revolution


Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital storytelling #marketing campaign #drive sales


H&S acquires debut from 15-year-old

Hodder & Stoughton has acquired The Catalyst, the first novel in a fantasy crossover series from 15-year-old debut author Helena Coggan.   The book, which Coggan started writing when she was just 13, is about teenager Rose Elmsworth, who lives in a world divided into the Gifted (who have... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


There will be a lot of Marvel and DC Comics movies in the next few years

Earlier this month, Warner Bros. announced its roadmap for DC Comics movies through 2020, and today, Marvel Studios revealed its plans as well. Basically, if you're into superhero/comic book movies, you're set for the next seven years. Need a quick... Continue reading at Engadget

[ Engadget | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros


Watch time at YouTube 'growing 50% a year'

Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strategy related #giving advice #promote books


iBooks Bestsellers: Grisham Lands at #2

'Gray Mountain,' the latest novel from John Grisham, debuted on Apple’s iBooks chart at #2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #gray mountain #john grisham #ibooks chart


Kobo Adds Marvel Digital Graphic Novels

E-book retailer Kobo has reached an agreement with Marvel Comics to sell digital editions of its collected graphic novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel comics


Jeffers, Walliams and Blackman on Red House Children's Book Awards shortlists

Oliver Jeffers, David Walliams and Malorie Blackman are some of the big-name authors on the shortlists for the 2015 Red House Children’s Book Awards.   The shortlist is divided into three categories and in the youngest group - books for younger children - the nominations are Dragon Loves... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #malorie blackman #oliver jeffers #book awards #crayons quit #steve cole #good idea


Apple and Amazon Have a Problem: People Don’t Want to Buy Stuff Anymore

The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem:... Continue reading at Wired

[ Wired | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post apple #people don #fire phone #selling books #buy stuff


Best-Selling Author Warns ‘You Might Not Want to Buy’ His Book

Patrick Rothfuss is the author of the mega-bestselling novels The Name of the Wind and The Wise Man's Fear, and is currently hard at work on The Doors of Stone, the final volume in his epic fantasy trilogy The Kingkiller Chronicle. In the latest episode of Geek's Guide to the Galaxy he discusses... Continue reading at Wired

[ Wired | 2014-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #patrick rothfuss #final volume #latest episode


Digital first romance for Corvus

Corvus has signed a novel from Carrie Elks, to be published as part of a digital-first project. Louise Cullen signed UK and Commonwealth rights in Fix You from Lorella Belli at Lorella Belli Literary Agency on behalf of the Bookcase Agency. It will be released as an ebook on 25th December 2014. Continue reading at The Bookseller

[ The Bookseller | 2014-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lorella belli


Quercus buys second from Neil Spring

Quercus has acquired The Watchers, the second novel by British author Neil Spring. Fiction editor Kathryn Taussig bought UK and Commonwealth rights from Cathryn Summerhayes of William Morris Endeavour. Based on true events, The Watchers is a “spooky, historical thriller” set during the Cold... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus buys #cathryn summerhayes #true events #cold war