‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-18 04:01:51 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020'


Julia Donaldson makes record £10m sales five years in a row

The author of The Gruffalo earned more than JK Rowling and Dan Brown in UK, making her the fourth biggest-selling writer in British historyA dancing chorus of giants and snails, witches and Gruffalos have propelled Julia Donaldson into uncharted territory, as the former childrens laureate... Continue reading at The Guardian

[ The Guardian | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #dan brown #uncharted territory


Bertelsmann revenues 'highest for seven years'

Bertelsmann has reported its highest revenues in seven years, at €11.82bn for the first nine months of 2014, up 4.3% year-on-year from €11.33bn, with the formation of Penguin Random House among factors contributing "significantly" to the increase. Operating EBITDA was €1.48bn to the end of... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #3% year-on-year #factors contributing #operating ebitda


Head of Print and Digital Sales at Time Magazine to Exit

Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #ad sales #group publisher


Donaldson hits £10m for a record-breaking fifth straight year

Julia Donaldson has bested fellow bestsellers J K Rowling, Jamie Oliver and Dan Brown to become the only author to record annual sales of over £10m in five consecutive years. The Gruffalo creator sold almost £239,000 last week through Nielsen BookScan's Total Consumer Market, to bring her tally... Continue reading at The Bookseller

[ The Bookseller | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #straight year #julia donaldson #jamie oliver #dan brown #consecutive years #nielsen bookscan


EUP history wins Saltire Book of the Year

A book about the history of Scottish towns has won £10,000 after being named Saltire Book of the Year. The Scottish Town in the Age of Enlightenment 1740-1820 (Edinburgh University Press), written by historians Bob Harris and Charles McKean of Dundee University, was awarded the top prize at the... Continue reading at The Bookseller

[ The Bookseller | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dundee university #top prize #saltire society


Sainsbury’s Finalists for Ebooks of the Year

The UK retail chain Sainsbury's has opened voting for its "ebooks of the year" prize, with several international names shortlisted. The post Sainsbury’s Finalists for Ebooks of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


Random House Kids Acquires Now I’m Reading! Platform

Random House Children's Books has acquired Now I’m Reading! a step-by-step series that guides beginning readers through to independent reading. The post Random House Kids Acquires Now I’m Reading! Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared


Two Roads buys tale of Descartes' servant girl

Two Roads has acquired The Words in My Hand, a book about a Dutch servant girl’s relationship with René Descartes. Publisher Lisa Highton bought UK rights to the book, by Guinevere Glasfurd, from Veronique Baxter at David Higham. Set in the 17th century Dutch Republic, it tells the story of... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #veronique baxter #david higham


Piketty named FT/McKinsey Business Book of the Year

Thomas Piketty's Capital in the Twenty-First Century has triumphed at the Financial Times and McKinsey Business Book of the Year Awards. Piketty's book, a nearly 700-page exploration of economic processes that concentrate wealth and build inequalities, was chosen as the winner of the £30,000... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomas piketty #year awards #six-strong shortlist


Piketty Takes 2014 'FT,' McKinsey & Co Business Book of the Year Award

The prize, which comes with a £30,000 purse, was presented to Thomas Piketty’s editor, Harvard's Ian Malcolm, at a ceremony in London on November 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business book #thomas piketty


Reedsy: A Publishing Services Startup for the Digital Age

Ricardo Fayet, co-founder of Reedsy, an online publishing services marketplace, discusses the startup's business model and philosophy. The post Reedsy: A Publishing Services Startup for the Digital Age appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reedsy #digital age #business model


Tumblr Captures Human Errors In Digitized Google Books

You can take the book out of the library but you can't take the library out of the book.Krissy Wilson's Tumblr project, The Art Of Google Books, works on our nostalgia for both the printed word and our (now long gone) wide-eyed awe at digitizing it. Google Books was born in 2004, when accessing... Continue reading at Fast Company

[ Fast Company | 2014-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google books #printed word #ebook format


Random House Business Books gets persuasive

Random House Business Books is to publish Pre-suasion by Robert Cialidini, a follow-up to the author’s book Influence (HarperBusiness). Publishing director Nigel Wilcockson acquired UK and Commonwealth rights from Caspian Dennis at Abner Stein. In Pre-suasion, Cialdini will build on his... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #caspian dennis #abner stein


Lord Browne to lead Pushkin House Russian Book Prize judges

Lord Browne of Madingley, chairman of the Tate Galleries and a former chief executive of BP, will lead the judging panel for Pushkin House’s 2015 Russian Book Prize. Now in its third year, the Pushkin House Russian Book Prize, run in association with Waterstones, awards £5,000 to the best... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #judging panel #pushkin house #non-fiction writing


Marvel Subpoenas Google To Find "Avengers 2" Leaker

An anonymous user posted clips from the upcoming blockbuster on Google Drive in October.According to California federal court documents, Marvel is dealing with a leak. The comic book publisher turned movie studio is citing the Digital Millennium Copyright Act in an attempt to subpoena Google for... Continue reading at Fast Company

[ Fast Company | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google drive #ip address


Bookseller's Digital Census predicts end to territoriality

Publishers are confident their digital sales will continue to increase, but at a slower rate than in the past, The Bookseller’s 2014 Digital Census has found. However, over three quarters of publishers think digital will lead to a collapse of territoriality and there continues to be... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales


Harlequin buy boosts HC first quarter

HarperCollins Worldwide's acquisition of Harlequin has boosted its revenue and profits according to the first set of results released since the purchase was approved. Revenues for the three months ending 30th September 2014, the first quarter of the 2015 fiscal year, stood at $406m (£254m), up... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins worldwide #results released


Slightly Foxed wins Vintage Indie of the Year

London’s Slightly Foxed has been named Vintage Independent Bookshop of the Year for 2014, winning £1,000. The shop, in Gloucester Road SW7, impressed judges with its “brilliantly conceived events”, including a vintage wine and Vintage literature evening, and a phantom book group, where people... Continue reading at The Bookseller

[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth year #slightly foxed #impressed judges #audio recording #independent bookshop


Grand Central Goes All Out For “In-House Favorite”

The reigning wisdom in book publishing is that an author’s marketing budget will match his or her advance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand central #book publishing #marketing budget


New Rowson crime series to Severn House

Severn House Publishers has bought world English language rights to the first in a new crime series by Pauline Rowson, author of the DI Horton marine mystery crime series. The new book, titled Silent Running, centres around former Royal Marine Commando, Special Boat Services Officer, Art... Continue reading at The Bookseller

[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #severn house #crime series #pauline rowson