‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

Other Publishing stories related to: '‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness'


‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp

Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with: #smaller publishers #news corp #publishing industry


Larry Flynt, controversial porn publisher who pushed limits of free speech, dead at 78

Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC

[ CBC | 2021-02-11 02:25:53 UTC ]
More news stories like this | News stories tagged with: #free speech #magazine publisher


Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #first-party data #hearst magazines #hearst


West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with: #antitrust suit #news publisher


‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers


Open letter calls for publishing boycott of Trump administration memoirs

More than 500 book industry professionals have added their names to a call for publishers not to sign up veterans of the departing president’s governmentFive-hundred American authors and literary professionals have signed a letter calling on US publishers not to sign book deals with members of... Continue reading at The Guardian

[ The Guardian | 2021-01-19 16:25:50 UTC ]
More news stories like this | News stories tagged with: #letter calling #american people #literary professionals #trump administration #holly black #book deals #book industry


Read an open letter from publishing professionals condemning Trump enablers’ book deals.

As you may remember, about a week ago, Senator Josh Hawley challenged the results of the election, encouraged the storming of the Capitol, and then complained about Simon & Schuster canceling his book deal, calling the publisher’s decision “Orwellian” (how?) and “a direct assault on the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-19 16:20:57 UTC ]
More news stories like this |


Puffin to publish 'eye-opening' true story of growing up with autism

Puffin has announced it is publishing A Different Sort of Normal, written and illustrated by debut talent Abigail Balfe – the true story of one girl's journey growing up with autism. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 08:28:31 UTC ]
More news stories like this | News stories tagged with: #true story #puffin


Wiley Buys Open Access Publisher for $298 Million

John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley #$40 million


NetGalley data breach may have exposed user information

Digital advance-copy service NetGalley has revealed it suffered a data breach just before Christmas that may have exposed members' information. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 00:17:57 UTC ]
More news stories like this | News stories tagged with: #data breach


Pacey keeps Open University up to speed as list adapts to post-Covid market

The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 22:33:33 UTC ]
More news stories like this | News stories tagged with: #open university #post-covid market #palgrave macmillan #macmillan


‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
More news stories like this | News stories tagged with: #strong foundation #podcast audience #news publisher


DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with: #demand-side platform #digital media


French Publishers’ Appeal to Government: Leave Our Bookstores Open

Saying that a new coronavirus lockdown could mean 'cultural isolation for readers,' France's book industry asks for a special exception. The post French Publishers’ Appeal to Government: Leave Our Bookstores Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-28 16:38:45 UTC ]
More news stories like this | News stories tagged with: #french publishers #bookstores open #coronavirus lockdown #book industry


Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #publishers association #book market


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


'Publishers, open the doors to the industry', urges Adeola

Dapo Adeola has urged delegates at The Bookseller Children's Conference to "open the doors" and look for grassroots talent if they are serious about addressing diversity.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 12:50:21 UTC ]
More news stories like this | News stories tagged with: #dapo adeola #bookseller children #bookseller


Writers and publishers pen open letter to show solidarity with trans and non-binary community

An open letter expressing “love and solidarity for the trans and non-binary community”, spearheaded by authors Kiran Millwood Hargrave and Daisy Johnson, has garnered support from more than 200 writers, including Malorie Blackman, Jeanette Winterson and Joanne Harris. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 14:25:47 UTC ]
More news stories like this | News stories tagged with: #show solidarity


Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #post germany #transformative agreements #open access #90th percentile #springer nature


Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing