‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-08 05:01:00 UTC ]
News tagged with: #ad tech #digital publishers

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New Sci-Fi/Fantasy Publisher Gungnir Hopes to Hit Its Target

Gungnir, a new sci-fi/fantasy publisher helmed by comics veterans Jim Krueger and Steve Orlando, will launch in April 2024. Named after the staff of the Norse god Odin, which always hit its target, Gungnir will publish a mix of graphic novels, prose novels, and art books in the sci-fi/fantasy... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Google now admits it could collect data in Chrome's Incognito mode

When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget

[ Engadget | 2024-01-17 10:38:07 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #post italy #stable market #publishers make


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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An Open Letter in Support of Adania Shibli From More Than 350 Writers, Editors, and Publishers

This letter was originally published by ArabLit. The shocking and tragic events that began on October 7th and are ongoing today have had repercussions all over the globe, including within the publishing world. Award-winning Palestinian author Adania Shibli, who was a finalist for the 2020... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 09:05:58 UTC ]
More news stories like this | News stories tagged with: #open letter #adania shibli #originally published #publishing world #national book award


Why publisher teams are making the case for a CDP in a first-party world

Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at Digiday

[ Digiday | 2023-10-10 13:57:25 UTC ]
More news stories like this | News stories tagged with: #competitive advantage #first-party data #publishing companies


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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Google says AI systems should be able to mine publishers’ work unless companies opt out

The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian

[ The Guardian | 2023-08-08 23:00:40 UTC ]
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British Independent Publisher HopeRoad Opens Fundraising Appeal

London's 13-year-old HopeRoad Publishing, focused on Caribbean, African, and Asian work, announces it's having cash-flow struggles. The post British Independent Publisher HopeRoad Opens Fundraising Appeal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-28 17:14:45 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Google gets sued by newspaper publisher Gannett

McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
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PublisHer Opens a Korean Chapter at Seoul’s Book Fair

PublisHer's Bodour Al Qasimi leads the opening of a Korean chapter in Seoul, advancing women 'without having to change who we are.' The post PublisHer Opens a Korean Chapter at Seoul’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-20 20:19:45 UTC ]
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Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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‘I Googled “white guy” and there I was’: stock photo models on seeing their faces in everything from ads to ridiculous memes

Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian

[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
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At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #digital business