We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been around for years, it is now top of mind for marketers and publishers as ad blockers experience massive growth. The number of consumers using ad blockers in the U.S. increased 48 percent during the last year, according to a report commissioned by Adobe and conducted by PageFair, which estimates that ad blockers on desktop computers will cost publishers $22 billion this year. (UBS Securities puts the damage at $1 billion for mobile devices.) And with ad-blocking apps routinely among the most popular downloads for Apple's iPhone, what is a crisis could become a catastrophe. Some are quick to point the finger at the rise of sophisticated ad-targeting technology that produces intrusive ads like pop-ups and retargeted banners. "Unfortunately, we've all created a situation or allowed a situation where we're buying ads all over the place," says Steve Carbone, managing director and head of digital and analytics at Mediacom. And yet, despite all of the hand-wringing about how much financial damage ad blockers will ultimately cause, the topic has also opened up new conversations between publishers and consumers to figure out how to fix the problem. "We try to talk to them about the value... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-26 00:00:00 UTC ]

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Ethan Anderson, Hayley Berfield are honored as City Section boys and girls basketball players of the year

Ethan Anderson of Fairfax and Hayley Berfield of Granada Hills have been selected City Section players of the year for boys and girls basketball, respectively. Both led their respective teams to Open Division championships. On the boys’ All-City team are Kaelen Allen and Jordan Brinson of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-21 00:00:00 UTC ]
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Boston Athenaeum Announces Major Expansion

The Boston Athenaeum has announced major expansion plans that will add nearly 20,000 sq. ft. to the historic independent library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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Bad week for digital media: The Players’ Tribune lays off eight

The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-26 00:00:00 UTC ]
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Tig Wallace joins HCG as part of ‘major’ plans for growth

Hachette Children’s Team has hired Tig Wallace, formerly commissioning editor at Penguin Random House Children’s, as senior commissioning editor in the fiction team. Continue reading at The Bookseller

[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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Unsheltered by Barbara Kingsolver: first major novel to take on Trump

Nonfiction writers began publishing books about Donald Trump even before Sean Spicer could start lying for him. Fiction writers, though, have been slower to incorporate the Mogul into their work. Continue reading at Stuff

[ Stuff | 2019-01-05 00:00:00 UTC ]
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Perspectives from Two Digital Players at the Shanghai Children's Book Fair

The presence of EdTech companies, especially those merging technology with English-language learning, was noticeable at the recently concluded China Shanghai International Children's Book Fair, held November 9–11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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Continued audio growth for big publishers as new players enter market

Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller

[ The Bookseller | 2018-11-17 00:00:00 UTC ]
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Peter Rabbit brought to life on augmented reality app Bookful

Peter Rabbit is to be brought to virtual life via augmented reality app Bookful, launched by Israeli immersive content company Inception. Continue reading at The Bookseller

[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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PRH buys majority stake in Companhia das Letras

Penguin Random House has acquired majority ownership of Brazilian publishing house Companhia das Letras, in which it first acquired a 45% stake in 2012. Continue reading at The Bookseller

[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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Universal credit could silence working-class writers, MPs told

All-party inquiry into authors’ incomes hears new benefit’s rules could mean only the wealthy will write. Meanwhile booksellers welcomed budget business-rate changesMPs have been warned that the rollout of universal credit championed in Monday’s budget will further undermine professional... Continue reading at The Guardian

[ The Guardian | 2018-10-30 00:00:00 UTC ]
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Foyle Foundation funds major survey into school libraries

The School Library Data Group (SLDG), a sub-group of the Great School Libraries Campaign, has received a grant from the Foyle Foundation to undertake a major survey of UK school library provision. Continue reading at The Bookseller

[ The Bookseller | 2018-10-24 00:00:00 UTC ]
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PRH US merges two major divisions, Random House and Crown

PRH US has combined two of its adult publishing divisions, Random House and Crown, under the leadership of Gina Centrello, president and publisher of Random House (pictured). Crown president and publisher Maya Mavjee will leave the company at the end of the year. David Drake, executive vice... Continue reading at The Bookseller

[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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Hearst Mags Reveals Major Editorial and Business-Side Changes | People on the Move

[caption id="attachment_138663" align="alignright" width="150"] Jessica Pels[/caption] Hearst Magazines announced several changes to its editorial and leadership staff this week, including appointing Jessica Pels, most recently the digital director of Cosmopolitan.com,  as editor-in-chief of... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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'Major' new Holly Smale series to HarperCollins

HarperCollins Children’s Books is to publish Happy Girl Lucky, the first book in The Valentines series – described as a "major" new launch from Holly Smale. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Netflix founder's first book to Ebury in major six-figure deal

UK rights in the first book by Netflix c.e.o. and co-founder Reed Hastings have gone to Ebury for a high six-figure advance following a multi-publisher auction. Continue reading at The Bookseller

[ The Bookseller | 2018-08-25 00:00:00 UTC ]
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Russian Independent Booksellers and Publishers Say Big Players’ Partnerships Hurt Business

Small publishers in Russia see a book market unfairly dominated by large publishing groups and their control over the country's major bookselling chains. The post Russian Independent Booksellers and Publishers Say Big Players’ Partnerships Hurt Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-20 00:00:00 UTC ]
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News & Notes: SELF Links up With The Players Tribune; IMAG Award Winners Revealed

F+W sells off a magazine and a pair of trade shows, and more from around the industry this week. The post News & Notes: SELF Links up With The Players Tribune; IMAG Award Winners Revealed appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-15 00:00:00 UTC ]
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'Major' book on Sky and Murdoch's empire to Bloomsbury Business

Bloomsbury Business has signed a new book about Sky and Rupert Murdoch's empire in a "major" acquisition. Continue reading at The Bookseller

[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes

After Facebook's news feed changes, publishers are not changing their strategies on the platform, or they're trying to focus more on other social channels. The post Digiday Research: Majority of publishers aren’t worried about Facebook’s algorithm changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
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