We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been around for years, it is now top of mind for marketers and publishers as ad blockers experience massive growth. The number of consumers using ad blockers in the U.S. increased 48 percent during the last year, according to a report commissioned by Adobe and conducted by PageFair, which estimates that ad blockers on desktop computers will cost publishers $22 billion this year. (UBS Securities puts the damage at $1 billion for mobile devices.) And with ad-blocking apps routinely among the most popular downloads for Apple's iPhone, what is a crisis could become a catastrophe. Some are quick to point the finger at the rise of sophisticated ad-targeting technology that produces intrusive ads like pop-ups and retargeted banners. "Unfortunately, we've all created a situation or allowed a situation where we're buying ads all over the place," says Steve Carbone, managing director and head of digital and analytics at Mediacom. And yet, despite all of the hand-wringing about how much financial damage ad blockers will ultimately cause, the topic has also opened up new conversations between publishers and consumers to figure out how to fix the problem. "We try to talk to them about the value... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-26 00:00:00 UTC ]

Other news stories related to: "We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other"

How the naval battles of World War II reshaped the global order

There were six great naval powers before the war, writes historian Paul Kennedy; afterward, there was just one. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:33 UTC ]
More news stories like this |

How War Literature Occupies the Realms of Both Fact and Fiction

Sometimes in interviews I catch myself speaking of my book of short stories about the Iraq War as though it is a kind of literary journalism. I want people to think about their recent history, imagine the lives of soldiers, and get a sense of what it’s like to go to war. And I do […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-17 08:53:40 UTC ]
More news stories like this | All news stories tagged with: #short stories #recent history #literary journalism #iraq war

‘I almost got hit’: the Ukrainian journalists turned war correspondents overnight

Initially writing stories and making television reports was secondary for the journalists as many focused on survivalRussia-Ukraine war: latest updatesWhen the war started journalists in Ukraine found themselves at the centre of the biggest story in the world. They became war correspondents... Continue reading at The Guardian

[ The Guardian | 2022-05-10 17:24:57 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #russian invasion #biggest story

The Next Civil War Reads Like Dystopian Realism

The warnings about political violence in Stephen Marche's latest book are like something out of science fiction. Continue reading at Wired

[ Wired | 2022-05-06 16:00:00 UTC ]
More news stories like this | All news stories tagged with: #science fiction #stephen marche

Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | All news stories tagged with: #nielsen

Book Review: ‘The Gotti Wars,’ by John Gleeson

John Gleeson’s “The Gotti Wars” is a memoir about what it took to jail America’s star gangster. Continue reading at The New York Times

[ The New York Times | 2022-04-29 20:03:55 UTC ]
More news stories like this | All news stories tagged with: #memoir #john gleeson #book review

8 Literary Friendships Told Through Letters

In 1995, I left the Elliott Bay Book Company in Seattle to teach English in Vietnam. Around that time, my friend and fellow bookseller Janet Brown traveled to Thailand to teach as well. There was no email then, and overseas phone calls were a luxury. So we wrote to one another, meditating on the... Continue reading at Electric Literature

[ Electric Literature | 2022-04-28 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookseller #electric literature

In 1973, Leonard Cohen hated his life. Then he went to a war zone.

A trip to Israel during the Yom Kippur War sparked a revival in the songwriter, Matti Friedman writes. Continue reading at The Washington Post

[ The Washington Post | 2022-04-15 12:00:44 UTC ]
More news stories like this |

The Civil War’s financial battles

The North's modern economy and wartime financial innovations all but guaranteed victory, Roger Lowenstein argues. Continue reading at The Washington Post

[ The Washington Post | 2022-04-01 12:00:59 UTC ]
More news stories like this | All news stories tagged with: #civil war

Astro’s new budget A10 headset is made for players who want to look cute on stream

In today’s world of Twitch and Zoom a good headset is becoming a must-have item for their comfort and audio quality. But there are two major stopping blocks toward them being an everyday item: their high cost and unfriendly designs. No one wants to look like an air traffic controller or call... Continue reading at Engadget

[ Engadget | 2022-03-22 14:30:19 UTC ]
More news stories like this | All news stories tagged with: #science fiction #rgb lighting #sister brand #clear winner #review unit

Why the BBC drama Then Barbara Met Alan brought tears to my eyes | Frances Ryan

To see on primetime television the activists who fought for disability rights in the 1990s was a profoundly moving momentBefore we even reach the opening titles of Then Barbara Met Alan – the BBC’s one-off drama depicting the fight for the 1995 Disability Discrimination Act (DDA), which aired on... Continue reading at The Guardian

[ The Guardian | 2022-03-22 06:00:48 UTC ]
More news stories like this | All news stories tagged with: #audiobook #guardian columnist #british public #direct action #disabled people #bus stop #monday night

Five books that illuminate the agony and uncertainty of civilians caught in wars

As Russia's brutal war takes its toll on Ukraine's people, these authors help us understand such horrific experiences. Continue reading at The Washington Post

[ The Washington Post | 2022-03-18 12:00:14 UTC ]
More news stories like this |

In Cold War fiction, Russian villains haunted our imagination. Now they look almost quaint.

With the invasion of Ukraine, we have clearly entered a new, dangerous and wildly unpredictable era of East/West relations, the old norms and rules of the game just so much dust. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 12:00:15 UTC ]
More news stories like this |

Snow Days 2022: Booksellers Use Their Superpower in Cultural War

Singer-songwriter Alicia Keys set the tone for the final afternoon of the ABA's new virtual conference for indie booksellers when she urged them to tap into their superpower: the ability to fight back against book bannings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #book bannings #fight back #virtual conference #indie booksellers

Books That Help Us Talk With Children About War (shelftalker)

Conversation starters to help kids understand and process our world’s most dreadful events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 13:52:13 UTC ]
More news stories like this |

Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #tv measurement

Brisbane floods: pondering the wisdom of placing our major galleries, libraries and theatres on the banks of a flood-prone river

Prone to flooding, by the 1970s Brisbane’s South Bank was largely undeveloped open space. It is now home to Queensland’s major cultural institutions. Continue reading at The Conversation

[ The Conversation | 2022-03-02 05:39:40 UTC ]
More news stories like this | All news stories tagged with: #libraries #south bank

William P. Barr’s Memoir Is Part Lawyerly Defense, Part Culture-War Diatribe

In “One Damn Thing After Another,” the former attorney general suggests that Republicans move past Donald Trump and his “madcap rhetoric,” but saves his harshest words for the former president’s critics. Continue reading at The New York Times

[ The New York Times | 2022-02-27 19:50:52 UTC ]
More news stories like this | All news stories tagged with: #memoir #damn thing

Amazon’s Major ComiXology Update Sparks Anger From Users

On February 17, Amazon implemented dramatic changes on ComiXology, prompting heavy backlash from the comic book community. Continue reading at Book Riot

[ Book Riot | 2022-02-25 11:30:00 UTC ]
More news stories like this | All news stories tagged with: #comic book