Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been around for years, it is now top of mind for marketers and publishers as ad blockers experience massive growth. The number of consumers using ad blockers in the U.S. increased 48 percent during the last year, according to a report commissioned by Adobe and conducted by PageFair, which estimates that ad blockers on desktop computers will cost publishers $22 billion this year. (UBS Securities puts the damage at $1 billion for mobile devices.) And with ad-blocking apps routinely among the most popular downloads for Apple's iPhone, what is a crisis could become a catastrophe. Some are quick to point the finger at the rise of sophisticated ad-targeting technology that produces intrusive ads like pop-ups and retargeted banners. "Unfortunately, we've all created a situation or allowed a situation where we're buying ads all over the place," says Steve Carbone, managing director and head of digital and analytics at Mediacom. And yet, despite all of the hand-wringing about how much financial damage ad blockers will ultimately cause, the topic has also opened up new conversations between publishers and consumers to figure out how to fix the problem. "We try to talk to them about the value... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-26 00:00:00 UTC ]
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Key high street retailers, printing companies and publishers are enacting changes in their supply chains to reduce their carbon footprint, delegates at the The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 08:54:37 UTC ]
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The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 01:33:30 UTC ]
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Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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“Joined of course by Emma, Elizabeth Bennet, Anne Elliot, Marianne — well, that’s enough.,” says the renowned British biographer, whose latest book is “The Young H.G. Wells.” “We all enjoy heroines who don’t always behave themselves.” Continue reading at The New York Times
[ The New York Times | 2021-11-11 10:00:03 UTC ]
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Legend Press has landed The Tin Nose Shop, an “incredibly powerful” First World War novel by Don J Snyder. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 06:14:29 UTC ]
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Hachette Children’s Group has acquired The Sky Over Rebecca, a "richly told" middle-grade tale of two worlds colliding from debut author and winner of the Bath Children’s Novel Award 2019, Matthew Fox. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 13:38:51 UTC ]
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Robert Gaudi’s lively account of the 18th-century conflict salts an already exciting narrative with vivid details and gossip Continue reading at The Washington Post
[ The Washington Post | 2021-11-10 12:00:00 UTC ]
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“How War Changed Rondo,” a picture book by the Ukrainian artists Romana Romanyshyn and Andriy Lesiv, captures the unrelenting destructiveness of wartime as a young person experiences it. Continue reading at The New York Times
[ The New York Times | 2021-11-05 04:04:43 UTC ]
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The Justice Department is suing to block a $2.2 billion book publishing deal that would have reshaped the industry Continue reading at ABC News
[ ABC News | 2021-11-02 21:39:48 UTC ]
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Uwem Akpan’s novel follows Ekong — whose name means war — as he travels to the United States. Continue reading at The Washington Post
[ The Washington Post | 2021-11-02 17:31:46 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Leonard Rubenstein describes how commanders ignore humanitarian protections for medical personnel and the wounded. Continue reading at The Washington Post
[ The Washington Post | 2021-10-29 12:00:00 UTC ]
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Chatto is to publish a "major reassessment" of 20th-century philosophy and a call to arms for the modern world from Dr Clare Mac Cumhaill and Dr Rachael Wiseman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 18:51:13 UTC ]
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The History Press has landed an "enthralling account" of hidden war stories from Berlin-based university lecturer and cultural historian Joseph Pearson. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 16:49:43 UTC ]
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Thames & Hudson is working with the new M+ museum in Hong Kong as part of a "major publishing partnership". Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 04:52:32 UTC ]
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Of course there’s ‘Twilight’ and Anne Rice’s Lestat, but less well known are books like “Night Watch” and “Carrion Comfort” Continue reading at The Washington Post
[ The Washington Post | 2021-10-16 12:00:00 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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One of the greatest science fiction writers, Asimov’s work has had a lasting effect thanks to his prescient takes on technology, climate collapse and humanity’s future. Continue reading at The Conversation
[ The Conversation | 2021-09-24 15:01:23 UTC ]
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