We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been around for years, it is now top of mind for marketers and publishers as ad blockers experience massive growth. The number of consumers using ad blockers in the U.S. increased 48 percent during the last year, according to a report commissioned by Adobe and conducted by PageFair, which estimates that ad blockers on desktop computers will cost publishers $22 billion this year. (UBS Securities puts the damage at $1 billion for mobile devices.) And with ad-blocking apps routinely among the most popular downloads for Apple's iPhone, what is a crisis could become a catastrophe. Some are quick to point the finger at the rise of sophisticated ad-targeting technology that produces intrusive ads like pop-ups and retargeted banners. "Unfortunately, we've all created a situation or allowed a situation where we're buying ads all over the place," says Steve Carbone, managing director and head of digital and analytics at Mediacom. And yet, despite all of the hand-wringing about how much financial damage ad blockers will ultimately cause, the topic has also opened up new conversations between publishers and consumers to figure out how to fix the problem. "We try to talk to them about the value... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-26 00:00:00 UTC ]

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What a $6.5 million Super Bowl ad can buy in digital media

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Brendan Slocumb on Mentorship, Antiquities Theft, and Being the Only Black Violin Player Around

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[ Literrary Hub | 2022-02-09 09:49:43 UTC ]
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The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

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[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Other Wars in Historical Fiction

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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

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Twenty-First-Century Seoul, as Told by Sang Young Park

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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

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Cornerstone celebrates Fforde's latest with TV ad campaign

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Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

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