Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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There is no need to turn to the US for great writers, the publisher of one of the Folio Prize-... Continue reading at The Bookseller
[ The Bookseller | 2014-02-10 00:00:00 UTC ]
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#great writers
Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
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News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
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Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian
[ The Guardian | 2014-02-07 00:00:00 UTC ]
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The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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While authors have appeared in person, via Skype or via telephone at book clubs before, Book the Writer has the clubs pay for the author's appearance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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Penguin Random House’s parent company Bertelsmann has announced preliminary figures for... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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#web publishers
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Advocates for women writers – working to counter what is seen as bias towards males in the literary community – suddenly seem to be everywhere. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
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The anonymous figure behind the Twitter handle is reported to be releasing a book titled 'Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking' this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
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Three sites buck annual trend, but Mail, Guardian and Telegraph report month-on-month declines in daily unique browsersMirror Group Digital, Independent.co.uk and Standard.co.uk enjoyed month-on-month traffic gains in December, when the festive holiday usually results in newspaper website user... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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#post facebook
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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A Digital Book World survey revealed that 54% of “traditionally-published” authors (and nearly 80% of self-published authors) earn less than $1,000 a year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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#writers earn
Xiaolu Guo warns that English-language mainstream has warped a broader 'reading habit', on panel with Jhumpa Lahiri and Jonathan FranzenAmerican literature is "massively overrated", the award-winning author and film-maker Xiaolu Guo told the Jaipur literature festival – and fellow panellist and... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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#literary world
#greater diversity