Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Domino, which began in the mid-aughts as a home dcor magazine from Cond Nast and closed at the end of the decade and returned in 2013, is still in the process of reinventing itself as a blend of e-commerce, old-fashioned print, and digital media.On Monday, Domino announced the appointment of... Continue reading at Advertising Age
[ Advertising Age | 2016-07-11 00:00:00 UTC ]
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A food container for Ikea that warns when its contents are about to spoil, an AI voice interface for Amazon designed for seniors and an app that reads books to children via Facebook Messenger were among the winning student work of this year's Future Lions awards at the Cannes Lions International... Continue reading at Advertising Age
[ Advertising Age | 2016-06-23 00:00:00 UTC ]
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Alexander Street president Stephen Rhind-Tutt will stay on board, reporting to ProQuest Information Solutions’ general manager and senior v-p Rafael Sidi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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Aitken, formerly sales and marketing director and then associate publisher at Wisdom Publications, has been promoted to publisher of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
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The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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Can't attend the Digiday Publishing Summit but still want to follow the conversation? Tune in to the live stream starting at 6 pm EST. You'll hear from Refinery29's co-founder, the Daily Mail's head of partnership solutions and The Atlantic's general manager. The post Watch live: Refinery29, The... Continue reading at Digiday
[ Digiday | 2016-03-30 00:00:00 UTC ]
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National Geographic Partners expands digital team, Marie Claire names an associate publisher, and more... The post Nat Geo Appoints Six: People on the Move | 3.30.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-30 00:00:00 UTC ]
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Formerly regional sales director, Joe Murray has been promoted to associate publisher at Publishers Weekly, while Julia Molino joins the company as regional sales director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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Chris Wold has joined Watkins Media Limited – publishers of Watkins, Nourish, Angry Robot and Repeater – in the role of associate publisher of Nourish and Special Projects. Continue reading at The Bookseller
[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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When the earth shakes in California, the first place you are likely to hear about it is on social media. "Earthquake!" "Did you feel that?" "How big?" are common messages on Twitter and Facebook as Californians try to share information on their mobile phones in real time. Now, UC Berkeley... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-13 00:00:00 UTC ]
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Mary Ann Naples has been named v-p and publisher of Disney Book Group. Naples was most senior v-p and publisher at Rodale, and will be succeeded there by Gail Gonzales, who was v-p and associate publisher at the house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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Digital publisher Bookouture is expanding its editorial team by hiring Kirsty Greenwood as an associate publisher, promoting Keshini Naidoo as a second associate publisher, and hiring Natasha Hodgson as an editor. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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Skip Skwarek, whose long tenure at Dial Books for Young Readers included roles as managing editor and associate publisher, died of pneumonia on January 15. He was 70. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Don Weisberg is stepping down as president of Penguin Young Readers Group to become president of Macmillan Publishers U.S. He will be succeeded at Penguin by Jen Loja who has been senior v-p and associate publisher of the young readers group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16. The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at AdWeek
[ AdWeek | 2015-10-28 00:00:00 UTC ]
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