Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
News tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher

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Kindle for Android app updated with library sorting, keeps a watchful eye on remaining read time

Amazon's Android-flavored reading app is offering up a couple more of its own e-reader's features for those with Google-fied devices. Just like folks with Kindles have already encountered, the Kindle for Android app now keeps tabs on time remaining in both chapter and book should pace be of... Continue reading at Engadget

[ Engadget | 2013-08-14 00:00:00 UTC ]
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Meet XKeyscore: The NSA's Secret Real-Time Internet Snooping System That May Have Already Met You

New documents published in The Guardian reveal that the NSA can snoop on you in real time--and that the agency is building a giant keyword-based database of everything connected to the Internet, including Word and Excel docs on users' hard drives. Sometimes life seems a lot like dystopian... Continue reading at Fast Company

[ Fast Company | 2013-07-31 00:00:00 UTC ]
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Decision Time for Barnes & Noble

Uncertainty has been hovering over Barnes & Noble ever since the retailer first reported that 2012 holiday sales— especially those of its Nook reading devices—were well below expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-12 00:00:00 UTC ]
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Fairfax Implements ‘Real-Time’ Working at its Sydney Morning Herald and The Age Offices

Fairfax Media is rolling out a number of initiatives this year as part of its ‘Fairfax of the Future’ strategy which aims to streamline operations and support the publisher’s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
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Danish Publisher Network to Use Real Time Bidding

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[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
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Time Inc.’s Real Simple App Launches First on NOOK

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[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Transit time is learning time with Headway, now an extra $10 off

Travel is all about broadening your horizons. But when you’re at the airport, stuck in a cab, or on a train, it can feel pretty restricting. Transit time is a great time to catch up on your reading, though, and when you have Headway, you can access a world of learning right from your... Continue reading at PC World

[ PC World | 2023-09-22 08:00:00 UTC ]
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Time Hires Mark Howard as Its New Chief Operating Officer, Ushering in ‘Time 3.0’

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[ AdWeek | 2023-06-12 11:31:44 UTC ]
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Time’s up for Time Out as London print edition of magazine to be axed

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[ The Guardian | 2022-04-12 19:02:26 UTC ]
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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

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[ AdWeek | 2020-03-18 20:43:09 UTC ]
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[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Portraits from the L.A. Times Studio at the 2018 Los Angeles Times Festival of Books

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[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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Who Will Watch the Watch Magazines?

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The New York Times, Washington Post, Time Inc and others begin testing micropayments

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[ Digiday | 2016-03-23 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

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[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

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