Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
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With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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As a previously undocumented person, all I've wanted was to be considered the same as everyone else. Defined by my merit, not by the place of my birth. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-07-20 20:55:53 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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It’s back and here to ruin our savings and increase the gadgets in our homes. Yes, Amazon Prime Day isn’t entirely about headphones, tablets and wearables, but for Engadget staff… well, it feels like it is. Prime Day deals on tech are typically only matched by Black Friday and Cyber Monday... Continue reading at Engadget
[ Engadget | 2023-07-11 11:15:13 UTC ]
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Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian
[ The Guardian | 2023-07-10 14:37:56 UTC ]
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The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
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You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget
[ Engadget | 2023-06-21 10:55:36 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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While many authors and critics condemned Elizabeth Gilbert's choice to pull her forthcoming novel 'The Snow Forest' from Riverhead's publishing schedule, two contrary statements from PEN America and the Authors Guild show there is no consensus over the controversy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Gilbert Cruz, the new editor of the 'Review,' plans to keep experimenting to find the perfect formula for books coverage at the paper of record. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News
[ ABC News | 2023-06-07 20:06:25 UTC ]
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Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
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Working with the Booker Prize Foundation, Dua Lipa recently visited HMP Downview, a women’s prison in Surrey, to get a firsthand glimpse of Books Unlocked, a program set up by the BPF and the National Literacy to foster a culture of reading for incarcerated people. Lipa, who recently launched a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-02 14:54:54 UTC ]
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The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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'Time Shelter,' written by Georgi Gospodinov and translated by Angela Rodel, is the first Bulgarian-language novel to win the prestigious International Booker Prize. The duo spoke with PW about the significance of the award, especially now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian
[ The Guardian | 2023-05-23 08:46:23 UTC ]
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Religion publishers address many of the most challenging social issues facing a polarized nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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