Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. Continue reading at 'Advertising Age'
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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Novelist Ann Patchett will be in conversation with columnist Steve Lopez tonight at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-10 00:05:08 UTC ]
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National Book Award winner Charles Yu discusses 'Interior Chinatown' with Times film critic Justin Chang at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-27 20:58:15 UTC ]
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Former President Barack Obama and filmmaker Ava DuVernay discuss "A Promised Land" at the L.A. Times Community Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-21 21:09:15 UTC ]
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The 26th Los Angeles Times Festival of Books is going virtual again this year. The event kicks off April 17 at 10 a.m. Here's how to watch. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-16 12:00:30 UTC ]
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Watch author Viet Thanh Nguyen talk about "The Committed" at the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-03-11 00:19:23 UTC ]
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Watch Karla Cornejo Villavicencio and Marcelo Hernandez Castillo at the L.A. Times Book Club Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-16 02:55:22 UTC ]
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As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
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L.A. poet laureate Robin Coste Lewis and other poets share experiences and verse with L.A. Times Book Club readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-24 20:18:48 UTC ]
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As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Emily St. John Mandel, author of the pandemic bestseller "Station Eleven," discusses her novels with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-19 23:03:32 UTC ]
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As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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'Always Home' author Fanny Singer worries more about running out of garlic than toilet paper. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-22 22:32:48 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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#digital media
By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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Independent bookshops and wholesalers Gardners are adopting a new technology to help book-buyers discover which physical copies are located in bookshops near them. Continue reading at The Bookseller
[ The Bookseller | 2019-06-10 10:34:50 UTC ]
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Data is becoming increasingly key to decision-making at arts institutions like the Barnes, but it must be part of a strategy that stays true to the history of the organization, says CFO/COO Margaret Zminda. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-05-23 17:33:45 UTC ]
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When five members of the Melbourne University Publishing board resigned, high-profile Australians made their feelings knownIt’s not every day that the internal machinations of a university press should be felt at the top echelons of politics. But as news broke on Wednesday that five members of... Continue reading at The Guardian
[ The Guardian | 2019-02-02 00:00:00 UTC ]
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A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
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